Director of Platform Partnerships

Smartly•New York, NY

About The Position

Smartly is seeking a Director of Platform Partnerships to join our growing Global Partnerships Team. The Global Partnerships Team is responsible for strengthening strategic relationships with platform and integrated partners to accelerate new business, retain and grow existing customers, enhance product-market fit, and coordinate cross-functional efforts across the organization. This role reports to the VP of Platform Partnerships and will lead a team that collaborates closely with GTM, product, marketing, and other key functions to advance Smartly's position globally. The Director of Platform Partnerships will lead strategy and business development initiatives to drive Smartly's growth and deepen relationships within the Meta ecosystem. This high-impact role is focused on defining and executing strategies to expand revenue, deliver product integrations, and position Smartly as a preferred partner across Meta's key teams. As a Director of Platform Partnerships at Smartly, you will… Develop and execute a strategic roadmap to accelerate Smartly's presence and impact within the Meta ecosystem, aligning with company goals and market opportunities. Own revenue targets for media activation and foster senior-level relationships across business development, partnerships, client success, and product teams. Partner with Meta to shape and deliver joint business plans, execute product integration strategies, and measure performance to ensure scalable adoption of Smartly solutions. Serve as the key strategic liaison for partner product direction, ensuring Smartly's platform is aligned with the evolving Marketing API by identifying opportunities, influencing API development, and activating the right innovations to keep Smartly competitive and forward-looking. Collaborate cross-functionally to align Smartly's growth strategies with product development, GTM execution, and marketing initiatives. Serve as Smartly's primary liaison for Meta partnerships, advocating for shared goals and ensuring seamless coordination of efforts. Provide strategic thought leadership, make independent decisions, and act as a trusted advisor to senior executives internally and externally. Continuously identify opportunities to innovate and optimize partnerships, ensuring Smartly remains ahead of industry trends and competitive dynamics. Lead, inspire, and develop a high-performing team by fostering a culture of collaboration, growth, and accountability while driving strategic priorities and delivering impactful results.

Requirements

Experienced Leader: 12+ years in partnerships, business development, or related fields with a proven track record of success.
Strategic Thinker: Demonstrated ability to develop and execute strategies that drive measurable impact.
Adtech & Meta Expertise: Deep understanding of the ad-tech and mar-tech ecosystems, including prior experience working with Meta.
Deal Maker: Proven success negotiating complex business terms and driving results through partner programs.
Influential Communicator: Ability to influence stakeholders at all internal and external levels.
Innovative Problem Solver: Track record of identifying new opportunities, co-creating solutions with partners, and driving adoption at scale.
P&L Ownership: Experience contributing to and managing significant P&L responsibilities in a growth-focused environment.
Results-Driven Operator: Self-motivated with exceptional organizational skills, attention to detail, and urgency to execute against priorities.
Bachelor's degree required

Nice To Haves

MBA preferred.

Responsibilities

Develop and execute a strategic roadmap to accelerate Smartly's presence and impact within the Meta ecosystem, aligning with company goals and market opportunities.
Own revenue targets for media activation and foster senior-level relationships across business development, partnerships, client success, and product teams.
Partner with Meta to shape and deliver joint business plans, execute product integration strategies, and measure performance to ensure scalable adoption of Smartly solutions.
Serve as the key strategic liaison for partner product direction, ensuring Smartly's platform is aligned with the evolving Marketing API by identifying opportunities, influencing API development, and activating the right innovations to keep Smartly competitive and forward-looking.
Collaborate cross-functionally to align Smartly's growth strategies with product development, GTM execution, and marketing initiatives.
Serve as Smartly's primary liaison for Meta partnerships, advocating for shared goals and ensuring seamless coordination of efforts.
Provide strategic thought leadership, make independent decisions, and act as a trusted advisor to senior executives internally and externally.
Continuously identify opportunities to innovate and optimize partnerships, ensuring Smartly remains ahead of industry trends and competitive dynamics.
Lead, inspire, and develop a high-performing team by fostering a culture of collaboration, growth, and accountability while driving strategic priorities and delivering impactful results.