Director of Planning & Analysis

VASA FITNESS•Greenwood Village, CO

7h•Onsite

About The Position

VASA Fitness is one of the fastest-growing, high-value, low-price fitness operators in the U.S., serving hundreds of thousands of members across multiple states. We are committed to delivering accessible, community-driven fitness experiences powered by operational excellence and disciplined growth. As a multi-unit business operating at scale, we rely on data-driven decision making to optimize club performance, accelerate growth, and enhance member experience. The Director of Planning & Analysis is a strategic finance leader responsible for driving operational analysis, performance insights, and financial planning across VASA's club portfolio. This role partners closely with Operations, Real Estate, Marketing, People, and Executive Leadership to improve unit-level economics, optimize labor and membership performance, and support new club growth. This leader will oversee KPI reporting, financial modeling, budgeting, and forecasting for a rapidly scaling, multi-state organization. The ideal candidate combines strong financial acumen with operational insight and thrives in a fast-paced, high-growth, multi-unit environment.

Requirements

10+ years of progressive experience in FP&A, operations finance, and/or corporate finance.
5+ years in a leadership role.
Experience in multi-unit environments (fitness, retail, hospitality, restaurant, healthcare, or similar).
Advanced financial modeling and forecasting expertise.
Strong analytical skills with the ability to translate data into actionable insights.
Experience partnering with field operations teams.
Bachelor's degree in Finance, Accounting, Economics, or related field.

Nice To Haves

Experience in high-growth, private equity-backed organizations.
Background in fitness or consumer membership/subscription-based businesses.
MBA or CPA preferred.
Advanced Excel and financial systems experience.

Responsibilities

Identify trends and opportunities across regions to improve profitability and operational efficiency.
Partner with field leadership to drive accountability around financial targets and operational benchmarks.
Develop and manage KPI dashboards for club-level performance (membership growth, attrition, labor productivity, ancillary revenue, margin).
Lead post-investment analysis for new clubs and major initiatives.
Lead the annual budgeting and long-range planning process for club operations and corporate functions.
Develop rolling forecasts and scenario models to support strategic decision-making.
Partner with Operations leadership to forecast revenue, labor, EBITDA, and capital needs at the club and regional levels.
Build and maintain financial models supporting new club openings, remodels, and capital investments.
Serve as a trusted advisor to Operations leadership, providing insights that drive improved decision-making.
Support pricing strategy, membership yield optimization, and promotional effectiveness analysis.
Evaluate ROI on marketing campaigns and operational initiatives.
Support executive presentations and Board-level financial reporting.
Lead and develop a high-performing Planning & Analysis team that is adept both financially and operationally -- serving as internal consultants to the organization.
Establish scalable processes to support continued multi-state growth.
Champion data governance and cross-functional alignment on reporting standards.
Improve financial systems, reporting automation, and data accuracy.