Director of Performance Marketing

RepeatMD•New York, NY

31d

About The Position

We're looking for a data-driven performance marketer with 7+ years of experience to own and optimize our paid acquisition channels. You'll be responsible for planning, executing, and analyzing B2B campaigns across multiple platforms to drive qualified leads and support our growth goals. As we prepare to launch our D2C product in 2026, you'll also play a key role in building out consumer acquisition strategies. This is a hands-on IC role where you'll have a direct impact on our customer acquisition strategy.

Requirements

7+ years of hands-on experience managing performance media campaigns, preferably for B2B SaaS.
Proven track record of managing and optimizing $300K+ monthly ad budgets
Deep expertise in Meta Ads and Google Ads; LinkedIn Ads experience a plus
Strong analytical skills with experience using Google Analytics, Looker, Metabase or similar tools
Understanding of attribution models, conversion tracking, and pixel implementation
Solid understanding of the B2B SaaS business model, sales funnel and KPIs
Excellent communication skills and ability to present data-driven recommendations
Self-starter who thrives in a fast-paced, high-growth environment, ideally in an IC role at a startup or scaleup
Ability to rapidly move from strategic decision-making to hands-on execution
Experience with CRM platforms (HubSpot, Salesforce) and marketing automation tools

Nice To Haves

Experience in wellness or aesthetics industries
Experience targeting the SMB market and/or D2C
Experience running campaigns on TikTok and Reddit
Google Ads or Meta Blueprint certifications

Responsibilities

Plan, build, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads/YouTube, LinkedIn, and other platforms
Analyze campaign performance data and translate insights into actionable optimizations
Develop and test audience strategies including lookalike audiences, retargeting, and custom segments
Manage ad spend budgets and optimize for efficient CAC and ROAS
Stay current on platform algorithm changes, new products features, and industry best practices
Partner with Creative Director on ad creative strategy, copy, visuals, and landing page optimization
Build and maintain reporting dashboards to track KPIs and communicate results to stakeholders
Strategic tests on creative, copy, audiences, and bidding strategies
Partner with the Head of Growth Marketing on quarterly planning and budget allocation
Help build and execute paid acquisition strategy for upcoming D2C brand launch