Director of Paid Media

Clearlink Technologies, LLC•Draper, UT

8d•Hybrid

About The Position

We are seeking a highly skilled and experienced Director of Paid Media to join our team. In this role, you will be a subject-matter expert, responsible for shaping business strategy, optimizing processes, and enhancing the user experience. You will lead our Paid Media team, driving the development and launch of campaigns across Performance Marketing websites, continuously improving performance, collaborating with cross-functional marketing teams, and fostering the growth of our versatile paid media professionals. Clearlink stands out by catering to a diverse range of clients, including top-tier internet providers, major cellular/wireless carriers, safety and home security companies, insurance providers, and more. What sets us apart is our focus on closed deals, going beyond lead optimization. Our in-house team manages the entire optimization process, ensuring targeted precision and avoiding guesswork. Through our strategic media buying efforts, we drive valuable traffic that results in successful product sales for our clients. As the Director of Paid Media, you will play a pivotal role in setting the strategic direction, implementing initiatives, providing training, supervising execution, and driving the adoption of paid media practices. Reporting directly to the SVP of Agency, you will have oversight of a substantial $10,000,000 ad-spend budget, leading a team of 5+ PPC specialists, and closely collaborating with design, copy, development, CRO, and partner relations teams. This position offers high visibility, including opportunities to present to the executive team and clients.

Requirements

6-8+ years of experience managing PPC performance teams
5+ years of experience in Paid Media
Proven success managing large paid media budgets in competitive industries
Experience operating direct response, acquisition-focused campaigns
A deep understanding of analytics and data-driven decision making
Outstanding cross-functional and external communication skills
Strong grasp of how the paid search auction reacts to competition
Deep knowledge of the Google Marketing tech stack
Collaborative work style

Nice To Haves

Agency experience preferred, but not required

Responsibilities

Lead and develop a successful team of PPC specialists, fostering a culture of performance measurement and accountability
Enhance landing page experience, measure results, and drive continuous testing to optimize paid media operations
Collaborate across the business to drive revenue growth, capture opportunities, and achieve brand-specific profit and volume targets
Test and implement new Betas on Google, Bing, and other platforms
Improve Paid Media reporting for accuracy with real-time data that is focused on visualization and the ability to make quick data-driven decisions
Deliver comprehensive training programs to enhance team skills and streamline processes for efficiency and optimization opportunities
Apply our team matrix structure for effective collaboration, resource allocation, and successful outcomes
Take ownership of technology, reporting, and automation, ensuring data integrity and driving success within accounts
Provide hands-on leadership and guidance, actively working within accounts to drive desired outcomes

Benefits

Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
Flex Schedule: This is a hybrid role. Expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.