Director of Paid Media

Epic Gardening

16d•$75,000•Onsite

About The Position

The Director of Paid Media owns the strategy, execution, and scaling of paid media across Epic Gardening and Botanical Interests. This role is explicitly designed to drive material, year-over-year revenue growth while maintaining disciplined use of advertising spend. This is a high-pressure, high-upside role. Baseline performance is not sufficient. Meaningful growth is required to unlock variable compensation, and exceptional performance is disproportionately rewarded. This role is ideal for an operator who wants ownership, accountability, and uncapped upside tied directly to business outcomes.

Requirements

Have helped scale a DTC brand to 50M+ in annual revenue
You thrive under accountability and pressure
You want your compensation tied directly to business outcomes
You are comfortable trading security for upside
You think in terms of growth, not maintenance
You want to build something that scales

Responsibilities

Own paid media performance across Meta, Google, and emerging channels
Drive aggressive YoY growth while managing spend efficiency
Scale revenue responsibly across both EG and BI portfolios
Partner with Creative, CRO, and Lifecycle teams to unlock growth
Manage budgets, forecasts, and performance reporting
Make decisive tradeoffs during promotional periods and peak seasons
Build systems that allow for sustainable, scalable growth
You are comfortable launching campaigns and managing allocated spend

Benefits

employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits
7 paid holidays
7 sick days
unlimited time off (salaried)
12 weeks paid parental or adoption leave
401(k) with 4% match through Vanguard
$500 yearly professional development stipend
leadership development program
employee product discounts

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