Director of NIL and Athlete Engagement

University Of Michigan (The Regents @ Ann Arbor) • Ann Arbor, MI

66d • $70,000 - $75,000 • Onsite

About The Position

The Director of NIL and Athlete Engagement will provide strategic support to optimize institutional Name, Image, and Likeness initiatives and foster a supportive environment for student-athlete personal and professional development. The role will be responsible for streamlining athlete license agreement management, development and execution of student-athlete programming, and ensuring operational efficiency related to NIL events and activations.

Requirements

• Bachelor's Degree required
• Minimum 3 years of experience
• Experience in athletics administration, NIL operations, student-athlete development, or brand/partnership management
• Fundamental knowledge of NCAA, institutional, and state-level NIL policies and procedures
• Strong project management, organizational, and communication skills
• Experience working with digital platforms such as Teamworks or comparable CRM systems
• Previous experience in a high-visibility intercollegiate athletics program

Responsibilities

• Onboard athletes to relevant NIL platforms, including but not limited to, NIL Go, Hyperwallet, Compass, Teamworks Wallet, Teamworks Influencer, and Student Athlete Score
• Oversee athlete NIL deal and disclosure systems (e.g., Teamworks Influencer, NIL Go), including deal status, payor management and business vetting
• Manage approvals for passive use of athlete NIL in institutional marketing and promotional materials and ensuring alignment with Athlete License Agreements
• Monitor use of institutional IP in NIL-related activations to ensure compliance with License Agreement and institutional NIL policy
• Collaborate with Leadership Development and/or Michigan Athletic Career Center to develop and coordinate NIL education, programming and training experiences
• Manage logistics for NIL events and workshops, including room reservations, speaker scheduling, materials preparation, and coordinating with internal and external partners
• Review and evaluate third-party proposals, manage exploratory discussions and follow up communications, and redirect to Victors Exchange or Michigan Sports Properties when appropriate
• Coordinate external support for NIL-related projects, including student-led initiatives, class collaborations, and MAP Project
• Oversee inquiries and manage timely communications for inquiries sent to Athletics-NIL email inbox
• Provide direct support to student-athletes to include one-on-one meetings, sharing resources, engaging Zelle Entrepreneurship Legal Clinic, and other NIL inquiries
• Serve as point of contact with Michigan Sports Properties to support brand partnerships and athlete activations, to include prospecting, athlete scheduling, and on-site support
• Establish and maintain internal athlete CRM (via Teamworks) to track preferences, agent/representation authorizations, NIL interest survey attributes, and exclusive marketing partners as reported by athletes
• Oversee athlete and business onboarding to Victors Exchange; provide regular activity reports including total athletes, businesses, and deals facilitated
• Produce performance and social media analytics reports using Student Athlete Score and assist athletes with engagement reports as needed
• Collaborate with Communications and Digital and Creative Content teams to amplify athlete storytelling and branding
• Build and manage a centralized NIL Reference Library and Resource Hub for coaches, staff, administrators, and athletes, to include institutional and NIL policies, educational content, and NIL opportunities
• Maintain a comprehensive NIL calendar highlighting activations, key deadlines, and events
• Lead team meetings and educational sessions in coordination with Compliance to reinforce NIL policies, resources, and programs
• Maintain NIL website and digital content to ensure public-facing information is current and compliant
• Draft and distribute marketing materials and communications to promote NIL partnerships, educational opportunities, and department updates (e.g., social media, Those Who Go Blue, M Magazine)

Benefits

• Generous time off.
• A retirement plan that provides two-for-one matching contributions with immediate vesting.
• Many choices for comprehensive health insurance.
• Life insurance.
• Long-term disability coverage.
• Flexible spending accounts for healthcare and dependent care expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees