Director of Merchandising & Sales Strategy

Wild Oak Boutique•Sioux Falls, SD

20d

About The Position

Wild Oak Boutique is one of the fastest-growing women’s fashion brands, known for premium denim, strong community engagement, and a data-driven approach to ecommerce. As we continue to scale, we’re looking for a strategic leader to help drive product performance, pricing strategy, and merchandising execution across our online channels. The Director of Merchandising & Sales Strategy will oversee product lifecycle performance — from launch planning and pricing to inventory optimization and sell-through strategy. This role works closely with buying, marketing, content, and operations to ensure products are positioned for success while maximizing margins and revenue growth. This is an ideal role for someone who combines strong analytical thinking with fashion ecommerce experience. Wild Oak Boutique is a rapidly expanding e-commerce destination curating an ever-evolving collection of apparel, footwear, and accessories tailored to women. While our growth has been rapid, it hasn't altered our core identity. Situated in Sioux Falls, South Dakota, Wild Oak Boutique remains a family-owned business. Whether you're embarking on your career journey or a seasoned professional seeking fresh challenges, we provide a diverse range of inspiring and stimulating career paths. Our unwavering commitment is to cultivate a secure, equitable, and respectful atmosphere.

Requirements

5+ years experience in ecommerce merchandising, buying, or product strategy (fashion preferred)
Strong understanding of retail pricing, margins, and inventory performance
Experience working cross-functionally with marketing and content teams
Highly analytical with the ability to turn data into actionable strategy

Nice To Haves

Shopify or ecommerce platform experience preferred

Responsibilities

Product Launch & Merchandising Prepare products for ecommerce launch including SKU setup, collections, and merchandising structure. Track inventory and delivery timelines to ensure smooth launches. Coordinate with photography, creative, and marketing teams on product rollouts.
Pricing & Margin Strategy Set retail pricing and markup strategies aligned with brand positioning and margin goals. Monitor product performance and recommend markdown, repositioning, or reshoot strategies for slow-moving inventory. Maximize profitability through data-driven pricing decisions.
Inventory Performance & Replenishment Analyze sales trends and seasonal performance to suggest replenishment opportunities. Identify high-performing products and support growth strategies for core categories.
Cross-Functional Collaboration Partner with leadership, marketing, and operations to align merchandising strategy with company goals. Support ecommerce growth through strong product organization and analytics.