Director of Membership and Annual Fund
About The Position
The Director of Membership and Annual Fund leads the museum’s membership program, driving strategy to grow, retain, and engage a diverse member base while ensuring an exceptional member experience. This role oversees all membership operations, marketing, and engagement initiatives, aligning with institutional priorities for audience development and revenue generation. This position also oversees all aspects of the non-member donor program, including online fundraising and direct response campaigns such as direct mail and email appeals. The Director manages a team responsible for member services, sales, and audience strategy, and collaborates across Development, Growth & Brand, and Visitor Experience to create integrated campaigns and programs that deepen member loyalty and participation. Specifically, you will:
Requirements
- 7–10 years of experience in membership, audience development, or a related field, preferably in a cultural institution
- Demonstrated success in developing and executing membership growth strategies
- Strong leadership skills with experience building and managing teams
- Expertise in marketing and communications, including digital and direct response
- Data-driven approach with excellent analytical and organizational skills
- Proficiency with CRM systems (Raiser’s Edge preferred), ticketing platforms, and marketing tools
- Master’s degree or equivalent experience
- Exceptional communication and writing skills with attention to detail
- Ability to work independently and collaboratively in a fast-paced environment
- Proficiency in Microsoft Office
Responsibilities
- Develop, implement, and refine a comprehensive strategy for membership and annual giving, including direct mail and digital appeals, to drive acquisition, retention, upgrades, and revenue growth.
- Build and lead a high-performing membership team, mentoring staff and establishing a culture of collaboration and operational excellence.
- Use data analysis and reporting to identify trends, forecast performance, and inform strategic decisions.
- Oversee membership operations and ensure accuracy of CRM and related systems.
- Design and implement multi-channel marketing campaigns including email, direct mail, digital, telemarketing, and on-site.
- Create and manage a compelling calendar of member events, previews, and exclusive experiences.
- Ensure exceptional member service across all touchpoints including in-person, phone, email, and online.
- Manage membership budget and prepare regular performance reports for senior leadership.
- Partner with Advancement colleagues to align membership strategies with donor pipeline goals.
- Perform other related duties as assigned.
Benefits
- Free general admission to the museum for you and your immediate family
- Discounted guest tickets for admission
- Discounts on gift memberships
- Special staff tours and presentations from our curatorial and conservation teams
- Discounts at the museum restaurant, museum cafés, and museum retail and online stores
- Medical, dental, and vision benefits
- Fully paid short-term disability insurance, long-term disability insurance, and life insurance
- Health savings or flexible spending account program
- Retirement savings program with museum match
- Paid vacation, personal days, sick days, and holidays
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
501-1,000 employees
