Director of Media Marketing

Fleet Farm•Appleton, WI

12d

About The Position

Director of Media Marketing Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you'll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels. In partnership with our Agency, you'll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact.

Requirements

10+ years of Digital marketing experience, including 5+ years in a senior leadership role
Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand
Deep full-funnel expertise across acquisition and retention
Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn)
Strong analytical and financial acumen with hands-on experience in GA4 and BI tools
Experience building and leading teams of 8+
Bachelor's degree in Marketing, Business, or a related field

Responsibilities

Own and execute the marketing strategy aligned to aggressive growth goals
Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS
Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate
Oversee organic social to drive brand engagement and traffic
Direct email, SMS, CRM, and lifecycle automation strategies
Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization
Build dashboards and reporting frameworks using GA4 and leading analytics platforms
Lead retail media network strategies
Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future
Build, mentor, and scale a high-performing marketing team
Manage agency, platform, and technology vendor relationships