Director of Marketing

Sustainability Engineering Group LLC•Phoenix, AZ

14d

About The Position

We are seeking a strategic, growth-oriented Director of Marketing to lead and scale our marketing function across our civil engineering and software development business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority, drives measurable revenue growth, and positions the firm as an industry leader. The Director of Marketing will oversee digital strategy, brand development, thought leadership, public sector marketing, and business development support—while translating complex engineering and technical solutions into compelling narratives that resonate with clients, partners, and top-tier talent. This role reports to executive leadership and serves as a key contributor to company-wide growth strategy.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
8+ years of progressive marketing experience, with leadership experience strongly preferred
Background in civil engineering, construction, architecture, infrastructure technology, SaaS, or related professional services
Demonstrated success building and executing B2B growth marketing strategies
Experience managing marketing budgets and measuring ROI
Strong expertise in CMS platforms, SEO, analytics, and marketing performance tools
Proven ability to lead cross-functional collaboration with technical and executive teams
Exceptional storytelling ability—translating complex engineering and software concepts into market-facing value propositions
Strategic thinker with hands-on execution capability

Nice To Haves

MBA preferred

Responsibilities

Marketing Strategy & Leadership
Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across civil engineering and software services
Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment
Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives
Build, mentor, and manage internal marketing resources and external partners
Oversee marketing budget planning, allocation, and ROI reporting
Serve as brand steward, ensuring consistency and excellence across all touchpoints
Digital & Social Media Strategy (Core Growth Channel)
Lead the firm’s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms
Develop executive-level thought leadership strategies highlighting innovation in infrastructure, civil engineering, and technology solutions
Oversee content strategy including:
Major project storytelling and case studies
Technical insights and industry education
Product/software solution positioning
Awards, recognition, and public sector achievements
Employer branding and talent acquisition campaigns
Translate complex engineering systems, data platforms, and software tools into accessible, compelling messaging
Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics
Track industry trends across AEC, GovTech, and infrastructure technology markets
Website & Digital Experience Leadership
Own the company website ecosystem as a primary marketing, recruiting, and business development engine
Lead strategy for UX, SEO, technical performance, and conversion optimization
Align website architecture to support both professional services (civil engineering) and SaaS/software offerings
Oversee content development, landing pages, product/service positioning, and lead capture systems
Manage CMS strategy, analytics dashboards, and continuous performance improvements
Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure
Brand Development & Market Positioning
Elevate brand positioning across public infrastructure, municipal services, and technology innovation markets
Define differentiated messaging that communicates both engineering expertise and digital capabilities
Ensure consistent visual identity, tone, and messaging across all proposals, campaigns, and digital assets
Lead development of high-impact marketing collateral, presentations, and executive messaging
Public Sector & Business Development Support
Provide strategic oversight for Statements of Qualifications (SOQs), RFP responses, and public agency submissions
Align marketing materials with company vision, compliance standards, and operational SOPs
Collaborate closely with business development and project leadership to strengthen win strategies
Develop digital assets and storytelling that support long-term public agency relationships