Director of Marketing

Optimal Care•Bingham Farms, MI

23d•$100,000 - $120,000

About The Position

As Director of Marketing, you'll be the architect of our brand presence and the driving force behind all marketing, communications, and digital strategy initiatives. Reporting to the Chief Sales Officer, you'll partner with executive leadership to position Optimal Care as a trusted, high-quality healthcare organization while leading integrated campaigns that fuel growth and engagement. This is a high-impact leadership role where your creative vision, strategic thinking, and data-driven approach will shape how thousands of people experience our brand. You'll oversee everything from digital marketing and social media to internal communications, public relations, and sales enablement - building a cohesive brand story across every touchpoint.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Healthcare Administration, or related field
7-10+ years of progressive marketing experience
5-7 years specifically in healthcare marketing (hospitals, health systems, medical practices, pharmaceutical companies)
Proven track record leading successful marketing teams and initiatives
Ability to develop data-informed strategies that drive business results
Outstanding copywriting skills across digital, brand, and executive communications
Deep proficiency in SEO, PPC, content strategy, social media marketing, and paid advertising
Expert with Google Analytics, Adobe Analytics, HubSpot, Marketo, or similar platforms
Strong understanding of customer journey mapping and personalization
Experience with budget oversight and ROI analysis
Understanding of healthcare compliance, regulations, and industry dynamics
Familiarity with AI-driven personalization and emerging marketing technologies
Ability to balance innovation with healthcare compliance requirements
Commitment to continuous improvement and testing
Collaborative partner who builds strong cross-functional relationships
Data-driven decision maker with creative problem-solving skills
Calm and strategic communicator during organizational change or crisis
Self-directed leader who thrives with minimal supervision
Passionate about healthcare and making a meaningful impact

Nice To Haves

Master's degree

Responsibilities

Ensure consistent brand identity, voice, and standards across all channels and platforms
Lead brand storytelling initiatives that position Optimal Care as a healthcare leader
Partner with executive leadership to align marketing strategy with organizational goals
Oversee performance analytics and use data to continuously refine strategy and ROI
Direct comprehensive digital strategy including SEO, PPC, content marketing, and paid social
Oversee website performance, user experience, and conversion optimization
Lead marketing automation and customer journey mapping initiatives
Monitor analytics and refine digital strategies to maximize reach and engagement
Develop and execute data-driven marketing campaigns aligned with growth objectives
Coordinate cross-functional initiatives supporting key programs and service lines
Oversee lead generation and customer engagement strategies
Manage campaign budgets, timelines, and deliverables for successful execution
Guide social media strategy across all platforms (LinkedIn, Facebook, and emerging channels)
Oversee content creation, community management, and paid social advertising
Monitor trends and integrate innovative practices to boost performance
Build partnerships and collaborations that expand reach and engagement
Develop internal communication strategies that align with Optimal Care's mission and values
Oversee internal channels, platforms, and messaging to engage employees
Support organizational change communications and crisis management
Manage company store, office presentation standards, and employee engagement campaigns
Lead public relations strategy and media relations to strengthen brand reputation
Oversee stakeholder and community engagement initiatives
Guide executive communications and leadership messaging
Partner with legal and compliance to ensure regulatory adherence
Direct development of sales collateral that strengthens brand positioning
Create materials that equip sales teams to effectively communicate our value
Provide training and enablement programs for internal teams
Support exhibit and convention strategies for lead generation