Director of Marketing - Restaurant Industry Experience Required

TooJay’s Deli • Bakery • Restaurant•West Palm Beach, FL

12d•Onsite

About The Position

As TooJay’s brand champion, the Director of Marketing leads our growth-oriented initiatives in all segments including dine-in, to-go, and catering through development and promotion of brand awareness to new guests and demographics as well as our loyal guest base. The Director of Marketing will work closely with the CEO to identify key areas for business growth, develop new opportunities, and execute strategies that will promote our continued expansion. The Director of Marketing will be responsible for all advertising, digital/social media, promotions, loyalty club management, brand standards, and in-store marketing for the TooJay’s brand. This is a fully in-office position out of our HQ’s in WPB, FL.

Requirements

Business Acumen - Employs analytical, critical thinking, and problem-solving skills; plans and efficiently organizes work, appropriately seeks, manages, integrates and interprets data. Able to prioritize work and make sound decisions using available data. Exercises good judgment and is committed to excellence and operational integrity. Ability to complete assigned tasks under stressful situations.
Collaboration & Guest Relationships - Understands the value of diverse talents and perspectives and encourages diversity of thought and ideas. Is always professional when dealing with internal and external customers. Works through differences and finds a productive common ground with others to achieve mutually beneficial results. Has a strong sense of hospitality.
Functional Expertise - Achieves success through a comprehensive knowledge of industry and business as it relates to the position. Applies creative solutions resulting in internal and external guest satisfaction. Demonstrates initiative, the ability to influence others to perform their jobs effectively and is accountable for own actions and decisions.
Communication Skills - Has good verbal and written skills; is effective when communicating with peers and superiors as well as with guests and others outside of the company. Expresses opinions and ideas concisely and encourages two-way communication.
Education: Bachelor's Degree (four-year college or university).
Experience: A minimum of five years of related experience overseeing multiple restaurant units, casual dining and quick-serve restaurant experience required.
Computer Skills: Intermediate to Advanced (Microsoft Suite, etc.)
Travel Requirements: Travel, including overnight stays, may be required up to 10% of the time

Responsibilities

Generates revenue by increasing sales through successful marketing, development and implementation of the overall marketing strategy for the organization.
Proactively develops marketing plans that align with product development and sales efforts as well as driving execution of initiatives designed to promote revenue generation necessary for company growth and expansion
Develops programs with quantifiable objectives to measure results, leveraging data and analytics to drive insights
Develops, leads and implements the digital strategy for the brands, including but not limited to, email marketing/loyalty programs, SEO, social media, etc. Oversees all digital/social media initiatives and messaging for the brand
Plans, directs and coordinates marketing budgets in accordance to organizational goals
Manages marketing suppliers and corporate relationships including, but not limited to, agencies, gift card vendors, marketing service providers, charities and media vendors
Ensures articulation of desired image and position, consistent communication of image and position throughout the organization, and communication of image and position to all constituencies, both internal and external
Develops segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and marketing development, menu planning, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning and revenue retention and growth
Coaches, guides, mentors, develops and manages the strategic thinking and execution level of the marketing team and working to implement short-term and long-term marketing strategies within current and emerging markets.
Oversees the development of new products
Involvement in other special projects and initiatives, as requested