Director of Marketing

Qumis•New York City, NY

57d•$170,000 - $200,000•Hybrid

About The Position

Build the marketing function that powers the next phase of Qumis's growth. We're hiring our first Director of Marketing to own our entire marketing strategy and execution. You'll be a foundational member of our go-to-market team, responsible for everything from brand positioning and content strategy to demand generation and sales enablement. This isn't a role where you'll inherit a playbook; you'll build it all from scratch. You'll define how Qumis shows up in the market, craft narratives that resonate with insurance professionals, generate qualified pipeline for our sales team, and create scalable processes as we scale from seed to Series A and beyond. You'll work directly with our CEO, Head of Sales, and founding team, with high visibility and direct impact on company strategy. This role is ideal for a full-stack marketer who thrives at the intersection of strategy and execution, someone who can develop a content calendar in the morning, optimize a paid campaign at lunch, and present brand strategy to the board in the afternoon. You've built marketing functions at early-stage companies before and understand what it takes to do more with less in B2B SaaS, insurtech, fintech, or AI.

Requirements

9+ years of marketing experience with significant time in B2B SaaS, insurtech, legaltech, fintech, AI, or related early-stage technology companies
Proven track record building marketing functions from zero; you've been the first or second marketing hire and know how to prioritize ruthlessly
Full-stack marketer who can operate across brand, content, demand gen, product marketing, and sales enablement without a large team
Strong analytical skills with experience in marketing attribution, funnel metrics, and data-driven decision making
Excellent writing and storytelling ability: you can translate complex, technical products into clear, compelling narratives
Hands-on experience with the latest marketing technology: CRM , marketing automation, analytics platforms, and modern AI tools (Lemlist, Attio, Clay, etc.)
Comfortable with ambiguity and excited by the challenge of building in a fast-paced, resource-constrained environment

Nice To Haves

Experience marketing to insurance professionals: brokers, carriers, MGAs, claims organizations, or legal teams
Background in enterprise or mid-market B2B sales cycles with $50K+ ACV deals
Experience with AI/ML products and the ability to articulate technical differentiation to non-technical buyers
Track record of supporting 3-5x revenue growth at a seed or Series B company
Existing relationships within the insurance industry

Responsibilities

Define and own Qumis's brand positioning, messaging architecture, and competitive differentiation in the insurance AI market
Develop go-to-market strategies for new products, features, and market segments
Conduct market research and competitive intelligence to inform product, sales, and company strategy
Partner with Sales leadership to align marketing initiatives with revenue goals and pipeline targets
Build and execute a multi-channel demand generation engine spanning content, SEO, paid media, email, events, and partnerships
Own top-of-funnel metrics: MQLs, SQLs, pipeline contribution, and CAC efficiency
Design and optimize conversion funnels from first touch through qualified demo
Experiment relentlessly—test channels, messages, and tactics to find what works, then scale it
Create compelling content that educates the market and positions Qumis as the category leader: blog posts, whitepapers, case studies, webinars, and customer stories
Develop a thought leadership platform for founders and subject matter experts to amplify Qumis's voice
Build a content engine that supports every stage of the buyer journey: awareness through decision
Leverage AI tools to scale content production without sacrificing quality or authenticity
Create sales collateral, competitive battle cards, pitch decks, and demo scripts that help the sales team win
Develop customer-facing materials including one-pagers, ROI calculators, and proposal templates
Partner with Product to translate technical capabilities into compelling, buyer-centric messaging
Support key deals with custom content and strategic positioning
Own Qumis's brand identity, visual standards, and voice across all touchpoints
Manage our web presence, ensuring the website is a high-converting demand generation asset
Work with our PR agency to build awareness and credibility in insurance and technology media
Build and engage our community through social media, newsletters, and industry events