Director of Marketing

Alaffia Health•New York, NY

29d•Hybrid

About The Position

In this role, you will work closely with the VP of Marketing on health plan-specific campaigns and strategies including but not limited to ABM, events-based marketing, conference strategy, and more. In a future state, you will manage pod-specific field marketers to support sales motion and targets. This role is especially well-suited for marketers who have direct health plan experience in cost containment, payment integrity, utilization management, prior authorization, or value-based care.

Requirements

7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals, including demonstrated success generating supporting pipeline growth and achieving marketing revenue attribution goals in enterprise environments
Strong proficiency with CRM tools (Salesforce and HubSpot), including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
Cross-functional collaboration and sales partnership skills with the ability to align with Sales, Product Marketing, and EPD teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments.
Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies.
Industry experience in healthtech, healthcare, or AI/technology services with an understanding of AI/automation and the healthcare ecosystem/ transformation priorities. Events and field marketing expertise in North America, including trade show/conference management, events and activations, and more.

Nice To Haves

Prior experience marketing to health plans in payment integrity, utilization management, prior authorization, value-based care, or related cost-containment domains.

Responsibilities

Own integrated health-plan specific ABM (digital & experiential); plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key decision makers (health plan stakeholders across payment integrity, medical management, and finance teams)
Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations —managing pre-/post-event strategies to maximize pipeline attribution and ROI.
Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority accounts, developing account-specific content and coordinating with Sales on targeting, engagement strategies, and pipeline acceleration.
Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews
Instrument Full-Funnel Attribution and Analytics: Partner with RevOps on reporting in Salesforce and HubSpot; own MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving continuous campaign optimization.