Director of Marketing

TEVET

3h•Onsite

About The Position

The Director of Marketing is responsible for devising and driving innovative marketing strategies in support of business goals. This includes integrating AI-powered tools, leveraging data analytics, and implementing digital-first campaigns across a multi-channel landscape. In this role, you will ensure strategic alignment across sales, engineering, and marketing through the development of revenue-driving initiatives, demand generation, social media engagement, and advanced sales enablement tools.

Requirements

Deep understanding of digital marketing strategies, content marketing, and customer engagement tactics across modern platforms.
Demonstrated success leveraging AI, machine learning, or data science tools in marketing campaigns or content development.
Familiarity with modern marketing platforms and tools including HubSpot, Google Analytics, ChatGPT or other generative AI tools, marketing automation tools, and social media schedulers.
Ability to design and execute paid digital campaigns (Google Ads, LinkedIn, retargeting, etc.).
Proficient in using analytics to make data-driven decisions and optimize marketing performance.
Copy writing and content creation experience tailored for both digital and traditional platforms.
Entrepreneurial, creative thinker with a growth-mindset.
Solid understanding of SEO best practices, keyword research, and content optimization techniques.
Experience with integrating AI tools for content creation, customer segmentation, or campaign management.
Familiarity with digital tools such as SEMrush, Hootsuite, Sprout Social, or similar platforms.
Previous experience in B2B social media strategy and execution.
Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent combination of education and relevant professional experience required.
At least 5+ years of experience working in a marketing role at a B2B business.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong time management skills to plan and execute both large and small marketing projects and initiatives.
Must be able to create and maintain the company event calendar.
Strong analytical and problem-solving skills.
Strong leadership skills.
Ability to create, implement, and monitor budgets.
Ability to consolidate and simplify complex technical language.
Ability to work in a fast-paced and changing environment.
Awareness of ABM methodologies and strategies.
Must be proficient with all Microsoft Office Suite applications, HubSpot, CRM, Canva, Google Analytics, Adobe, and digital media related software.

Nice To Haves

Previous experience in Sales and Proposal Writing a plus.

Responsibilities

Manage TEVET brand consistency in all external communications including digital platforms, social media, and co-branded events with supplier partners.
Design and implement AI-assisted marketing strategies to optimize customer targeting, personalization, and campaign performance.
Develop, execute, and refine data-driven digital marketing campaigns across email, SEO/SEM, social media, and paid advertising channels.
Monitor emerging technologies in marketing and proactively implement new tools (e.g., AI-based content generators, predictive analytics, chatbots).
Leverage marketing automation platforms and CRM data to segment audiences and deliver personalized content throughout the customer journey.
Compose, develop, track, evaluate, and execute on marketing activities, campaigns, and content calendars with clear KPIs.
Expand TEVET's digital footprint through innovative use of video, webinars, influencer engagement, and thought leadership content.
Oversee TEVET’s social media presence by setting strategy, managing content calendars, analyzing engagement metrics, and optimizing reach and impact.
Collaborate across departments and functions to communicate TEVET’s unique value proposition, particularly in the context of digital transformation.
Provide leadership and direction for tradeshows and virtual/on-site events, incorporating digital elements like livestreaming and real-time social coverage.
Create and update marketing content and collateral, including Line Cards, Capability Statements, Solutions Briefs, White Papers, Proposals, Data Sheets, and PowerPoint Presentations.
Develop dashboards and analytics reports using tools like Google Analytics, HubSpot, and custom BI platforms to communicate marketing performance and ROI.
Delegate tasks and projects to consultants or members of the marketing team, ensuring alignment with strategic initiatives.
Negotiate contracts for digital services, media buying, creative agencies, or consultants needed to execute the marketing strategy.
Perform other duties as assigned.
Recruits, interviews, hires, and train/onboard new staff in the marketing department.
Oversee the daily workflow of the department.
Provides constructive and timely performance evaluations.
Handles discipline and termination of employees in accordance with company policy ensuring the VP of People & Culture has provided consultation and guidance on disciplinary process.
Develop and implement marketing policies that impact the mission of the organization.
Represent the organization at a senior level to outside constituents, vendors and customers.
Create a multi-channel strategy template that will be executed in partnership with the sales team and will be used by the sales account managers for their outbound campaigns.
Has direct impact on financial resources and has responsibility for their budget covering at a minimum travel, trade shows, publications, SEO optimization, memberships, and articles.