Director of Marketing

Every Home For Christ•Colorado Springs, CO

About The Position

The Director of Marketing leads and implements Every Home's integrated marketing strategy, ensuring the organization's engagement funnel, brand expression, and communication channels all drive the mission forward. This role oversees the development and execution of comprehensive marketing initiatives that attract, engage, and convert individuals into active partners in Every Home's mission. Success in this role is measured by optimized funnel conversion rates, increased constituent engagement across all channels, and demonstrated ROI on marketing investments.

Requirements

Has a personal relationship with Jesus Christ
Actively participates/attends a local church
Education: Bachelor’s degree in Marketing, Communications, Digital Marketing or related field
Experience: 5 years of Marketing in a mission driven or other non-profit organization AND 3 years of a formal leadership role successfully leading people
Strong belief in the mission and strategy of Every Home for Christ with passion for evangelism, discipleship, and prayer.
Proven strategic thinking abilities with demonstrated success developing and executing multi-year marketing plans for mission-driven organizations.
Exemplary servant leadership style with proven ability to build, mentor, and retain high-performing teams; as well as engage in positive cross-department collaboration.
Demonstrates humility and grace when leading and interacting with others of all levels of the organization
High level of professionalism, confidentiality, and integrity in handling sensitive organizational and constituent information.
Possess a high level of professionalism and respect for international people and cultures
Advanced experience in data analysis, forecasting, and using analytics to optimize marketing performance and inform strategic decisions.
Expertise in marketing CRM platforms (Mailchimp, etc.) and marketing automation tools.
Demonstrated success in both traditional media buying (radio, video, print) and digital advertising (paid search, display ads, social media, PPC) with proven ROI results.
Working knowledge of digital marketing best practices including user interface design, SEO principles, and emerging marketing technologies.
Exceptional communication skills with ability to present to executive leadership, collaborate across departments, and foster organizational inclusion.
Strong project management capabilities with proven ability to balance strategic priorities and manage multiple concurrent initiatives while meeting tight deadlines.
Proven track record of developing and implementing successful integrated marketing campaigns that drive measurable results and achieve organizational goals.
Experience with CRM management, marketing automation, data analytics, and dashboard development.
Demonstrated success in budget management with proven ability to maximize ROI and achieve financial targets.
Experience in both traditional and digital advertising with documented success in optimizing multi-channel campaigns.
Ability to remain calm under pressure; responding with kindness, grace, and humility in an appropriate timeframe.
Must be able to travel domestically/internationally up to 5%

Responsibilities

Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Every Home for Christ.
Adheres to the Biblical standards of moral conduct, Every Home for Christ Christian Community Conduct, Every Home for Christ vision statement, Every Home for Christ statement of faith, Every Home for Christ’s Employee standards and policies, Every Home for Christ’s Covenant of Harmony, and Enduring Foundations and continuously upholds the ministry in prayer.
Participates in our Christ – centered community through working in the HQ office and actively demonstrate Every Home cultural values.
Partner with Chief Information Officer (CIO) on annual strategic planning and represent the marketing department in organizational decision-making processes.
Lead, develop, and mentor the Marketing team, creating a growth-oriented environment with clear roles and responsibilities, ensuring direction without creative micro-managing.
Develop and manage the comprehensive marketing funnel strategy, ensuring seamless constituent journey from awareness to conversion across all organizational priorities.
Oversee all advertising initiatives and multi-channel campaign execution (social media, web, email, print), delegating tactical implementation while maintaining strategic oversight.
Responsible for execution of direct messaging strategies and creative campaigns in collaboration with internal teams, ensuring brand consistency under the authority of the Office of the President.
Manage Marketing CRM (Mailchimp) strategy and work with Business Intelligence and Software teams to develop real-time performance dashboards tracking engagement, conversion, and ROI metrics.
Facilitate cross-functional collaboration as the primary marketing liaison with Advancement, Prayer Team, U.S. Ministry, Media, IT, and Software teams.
Develop and manage the marketing budget, ensuring effective resource allocation and achievement of financial targets.
Represent Every Home at industry conferences and professional networks, bringing innovative nonprofit marketing strategies back to the organization.
Participate and assist in all other areas of the Technology Division as requested.