Director of Marketing

Computer Generated Solutions•New York, NY

3h•$170,000 - $195,000

About The Position

CGS Nexus is seeking a hands-on Director of Marketing to directly drive demand generation, pipeline growth, and competitive brand positioning for our Contact Center and BPO services. This role is designed for a senior marketing leader who is both strategic and highly execution-oriented, someone who thrives on personally defining target markets and strategic targets for account-based marketing, building compelling services positioning, launching omnichannel demand programs, and partnering directly with Sales and clients rather than managing large teams. This is an ideal role for a marketing executive who understands complex, consultative services, enterprise buying cycles, and the business impact of customer experience, outsourcing, and operational excellence.

Requirements

8+ years B2B marketing experience in BPO, CX, or services.
Proven demand generation success.
Strong understanding of enterprise sales cycles.
CRM and marketing automation proficiency.

Responsibilities

Own the strategic direction and execution of marketing for CGS Nexus’ Contact Center and BPO service offerings.
Define and refine value propositions and messaging frameworks specific to ICPs at different types of prospective clients, from SMB to large enterprise, and across a wide range of industry verticals.
Translate operational capabilities into clear, compelling value propositions with outcomes-based proof points that demonstrate efficacy in time-to-value, efficiency in cost-to-serve, improvements in CS and other key market narratives.
Design and optimize multi-channel demand generation and ABM campaigns.
Create thought leadership, case studies, and service briefs.
Manage digital marketing channels focused on lead quality and conversion.
Partner closely with Sales leadership to deliver content and enablement tools that help CGS Nexus win in competitive evaluation against other BPO partners.
Participate in and help support discovery calls, presentations, and proposals in order to continuously optimize CGS Nexus’ go-to-market based on data-driven inputs.
Track pipeline metrics in detail from performance of the marketing funnel through to revenue progression and acceleration, using Salesforce as the source of truth and mining data for insights that empower continuous optimization of Marketing and Sales tactics.
Identify new high-potential verticals and geographic markets based on CGS Nexus’ unique capabilities, footprint and credentials.
Work closely with the CGS Nexus’ Global President and CGS Group’s CMO to develop go-to-market strategies that are fully aligned across Marketing, Sales, Strategy & Product, and Ops.
Represent CGS Nexus at industry events.
Partner with Leadership, Sales, Operations/Delivery, and Product/IT.
Work closely with CGS Group’s in-house shared services in Marketing to bring campaigns to life, leveraging resources in Digital, Creative, and Corporate Communications.