Director of Marketing - Loan Vision
About The Position
Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets. About Loan Vision: Loan Vision is a PE backed (Banyan Software/Pacific Lake) high growth tech firm focused on providing loan-level accounting software designed to serve the mortgage banking industry. Since launching at the MBA Technology Solutions Conference and Expo in 2013, Loan Vision has helped reduce risk, streamline manual process, and lower operating expense for over 270 customers by combining a leading financial management solution with loan level accounting. Loan Vision strives to help transform accounting departments across the mortgage industry, aiding them in reaching maximum efficiency and offering tools to give them better insight into their profitability. We believe that every mortgage bank should have instant access to the financial information needed to make quick, strategic decisions and pride ourselves on providing, not only just the right tools, but also the right implementation approach and ongoing support to allow customers to maximize their use of our software. Our superior technology resides on the Microsoft Dynamics platform and is hosted in Microsoft Azure. This combination has quickly allowed Loan Vision to acquire over 270 mortgage banks as customers, including some of the top lenders in the nation. The Role: We are seeking a highly skilled and data-driven Director of Marketing with a robust digital marketing background to join our dynamic team. In this role, you will be responsible for developing, executing, and optimizing multi-channel demand generation campaigns to drive qualified leads and enhance Loan Vision’s market presence. Your expertise in digital marketing strategies and tools will be crucial in creating targeted campaigns that attract and nurture prospects through the sales funnel. Experience in the banking or financial services industry will be a significant advantage, as you will collaborate with cross-functional teams to tailor campaigns that resonate with our target audience.
Requirements
- 5+ years of experience in demand generation, preferably within the SaaS or financial services industry.
- Proven track record of developing and executing successful multi-channel demand generation campaigns.
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Experience with the marketing automation & CRM functions of Salesforce or other CRMs
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Bachelor’s degree in Marketing, Business, or a related field ideally
Nice To Haves
- Familiarity with the mortgage banking and banking industry is a plus.
Responsibilities
- Develop and drive the Annual Marketing Plan as it relates to Demand Generation growth strategy across all four marketing channels.
- Manage the Marketing Team staff in respect to goal setting initiatives, departmental education, and marketing budget/platforms.
- Develop and implement demand generation strategies and campaigns leveraging multiple (Digital, Customer, Partner & Account Based Marketing) channels to generate N2N &; N2E sales opportunities
- Manage demand generation budgets and forecasts using metrics such as leads, conversions, and revenue
- Create goals for year surrounding MQLs, SQLs, and CW
- Ensure marketing lead goal is met
- Deliver monthly business reviews to GTM team to ensure goals are on track to be met (9/12 months)
- Ensure marketing ARR goal is met
- Align efforts with the sales team driving revenue through the creation and execution of ongoing and simultaneous marketing campaigns including but not limited to webinars, case studies etc.
- Manage quarterly and annual reporting respective to demand generation performance, search engine optimization and organic traffic growth.
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What This Job Offers
Job Type
Full-time
Career Level
Director
