Director of Marketing

Asher Adams, An Autograph Collection Hotel•Salt Lake City, UT

About The Position

Bring Your Career to Life at Asher Adams!Be part of something extraordinary in Salt Lake City. Asher Adams, located in the iconic Union Pacific Depot, is where historic charm meets modern luxury—and we’re building a team to match. Here, every role plays a part in creating unforgettable experiences for our guests and making this landmark hotel a destination in the heart of downtown. At Asher Adams, you’ll find more than just a job—you’ll discover opportunity. Whether you’re passionate about delivering world-class service, growing your career, or being part of a dynamic, supportive team, this is your chance to shine. Join us and help shape the future of hospitality in Salt Lake City! Overview The marketing director is a departmental leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the general manager, they are responsible for nurturing close relationships with other departments to ensure marketing strategies support needs and goals of all revenue producing areas. In this role, the marketing director is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels. The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors.

Requirements

Five years’ experience in hotel marketing, digital or related professional field.
Demonstrated competency managing outside agencies.
Demonstrated competency in copywriting.
Basic understanding of HTML.
Excellent time management skills.
Strong working knowledge of Instagram, Facebook, Twitter and LinkedIn.
Excellent written and verbal communication skills.
Competency in Adobe design programs.
Average or better knowledge of Microsoft Excel.

Responsibilities

Creates and executes annual marketing plan to budget, in consultation with hotel, restaurant, spa and other venue leaders as well as Davidson above property marketing leaders.
Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests.
Works with property revenue management to verify correct offer loading, verify offer is appropriately directed at relevant consumer groups.
Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report out on results and adjust forward marketing plan.
Complete required month end reports.
Partners with operations for optimal email collection.
Manages hotel and restaurant website content.
Manage campaigns and data collection for F&B, spa and HR channels.
Partners with hotel department heads on coordination of marketing of events and PR activations.
Manages the execution of seasonal promotions by working with hotel leaders to create programming.
Create run of show for all activations and oversee activations personally when needed.
Travel as required.
Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management.
Reviews monthly report and holds agency accountable for reporting and results related to established Barcelona Principals report card KPIs.
Works with agency to create compelling itineraries for writers and influencers and is available to greet or entertain each on site.
Ensures prompt responses to reactive media inquiries.
Manage social media marketing budget.
Manage social media agency, reviewing social media calendars before publishing and offering content where appropriate and needed.
In absence of agency, manages social media channels directly.
Prepares monthly report or repurposes agency report after digesting data, to include engagement rate, top posts, audience growth and go-forward campaigns and strategies.
Manages digital agency to ensure that paid marketing strategies are informed with the most up to date market information and that they produce expected returns.
Creates content for monthly email marketing campaigns; tracks and reports effectiveness.
Reviews monthly digital report and works with agency to adjust campaigns where needed.
Prepares monthly report or repurposes agency report after digesting data, to include return on ad spend, top referrers, top campaigns, top adwords, most visited pages, site traffic analysis and a recap of go-forward strategy and budget allocation.
Assess the traditional and new print campaigns and manage budget accordingly.
Create trackable offers for print campaigns whenever possible and report on effectiveness.
Manage print deadlines and organize collaborators to meet milestone requirements.
Manages all collateral content and creation within footprint.