Director of Marketing

Impruvon Health•Baltimore, MD

1d•$135,000 - $155,000•Remote

About The Position

Impruvon is seeking a high-impact, results-driven Director of Marketing to build, scale, and own our marketing engine. This is a true player-coach role for a builder who thrives with a high degree of autonomy and is comfortable moving between high-level strategy and hands-on execution. Reporting directly to the CEO, you will be responsible for filling the top of the funnel, optimizing our systems, and establishing Impruvon as a trusted leader in the long-term care and behavioral health sectors. The primary focus of this role is building a repeatable, scalable pipeline generation engine. Demand generation and pipeline creation will be the core driver of success. In the early stages, you will personally execute campaigns, build workflows, and launch outbound initiatives while also defining strategy and leading the marketing function. You will define the roadmap, optimize our systems, and manage our Senior Marketing Manager. This role requires someone who prioritizes marketing attribution and performance, is deeply technical in HubSpot, and is comfortable operating in an ambiguous, fast-paced environment where measurable business impact is the priority.

Requirements

6+ years of B2B marketing experience (SaaS strongly preferred)
Proven track record of building demand generation engines that consistently generate pipeline
Experience working closely with Sales to drive measurable business outcomes
Travel: Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.
Strong experience with HubSpot marketing suite (optimization, automation, reporting)
Deep understanding of marketing funnels, attribution, and conversion optimization
Experience executing multi-channel campaigns (outbound, digital, events, partnerships)
Experience using AI tools to improve marketing execution and efficiency
Ability to leverage AI for outbound personalization, workflow automation, and rapid iteration
Player-coach mentality: willing to execute while leading
Highly autonomous with a strong sense of ownership
Comfortable making decisions in ambiguity
Analytical and results-oriented with a strong focus on ROI
Strong communicator able to align cross-functional teams

Nice To Haves

Experience in healthcare, long-term care, or regulated B2B environments
Experience in a fast-growing startup building marketing from the ground up
Predictable Pipeline: A repeatable, scalable lead generation engine consistently hitting targets
Clear ROI Visibility: Leadership has real-time insight into marketing performance and impact
Brand Authority: Impruvon is recognized as a trusted leader in the space
Sales Alignment: Strong lead quality, improved conversion rates, and faster deal cycles
Operational Excellence: HubSpot is a clean, automated, and reliable source of truth

Responsibilities

Own the end-to-end marketing strategy and execution aligned to company growth goals
Define ICPs, segmentation, and go-to-market approaches for Residential Providers and government systems
Drive marketing-generated pipeline and opportunity creation, aligning closely with Sales to improve lead quality and velocity
Build and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategies
Drive predictable, scalable pipeline and revenue contribution through marketing efforts
Design and execute multi-channel campaigns including: Outbound email and sequencing Digital campaigns (paid and organic) Conference and event strategy Partner and co-marketing initiatives
Build systems that consistently generate qualified pipeline, not one-off campaigns
Optimize conversion across the funnel (lead → opportunity → closed deal)
Continuously test, iterate, and refine channel performance and messaging
Own the Impruvon brand identity, ensuring a consistent and compelling voice across all channels
Develop and execute a thought leadership strategy that positions Impruvon as a trusted, mission-driven innovator in medication management
Manage public relations and external communications to increase awareness and credibility
Identify and secure speaking opportunities, awards, and partnerships that elevate the company’s profile and support sales credibility and pipeline generation
Translate complex product capabilities into clear, differentiated value propositions
Own the customer advocacy engine, including: Case studies Customer success stories Outcome-driven content
Partner with Product to ensure market feedback informs positioning and roadmap alignment
Equip Sales with high-impact messaging and collateral
Take full ownership of the existing HubSpot marketing suite
Optimize: Lead scoring and lifecycle stages Attribution and reporting Automation workflows
Ensure high data integrity and CRM discipline
Build scalable systems that improve efficiency, visibility, and conversion
Leverage AI tools to automate workflows, personalize outbound at scale, and accelerate execution
Build and maintain a rigorous reporting cadence for the CEO
Track and report on: Pipeline generated Conversion rates across the funnel Campaign performance and ROI
Ensure all marketing activity is measurable, attributable, and tied to business outcomes
Use data to continuously optimize strategy and resource allocation
Directly manage and mentor the Senior Marketing Manager
Set priorities and ensure high-quality execution across campaigns, content, and design
Bridge strategy and execution to ensure alignment with growth objectives
Build and scale the marketing function as the organization grows