Director of Marketing

DeepSeas • San Diego, CA

3d • Remote

About The Position

The Director of Marketing develops and leads proven processes for creating marketing and campaign strategies that drive brand awareness, strengthen brand perception, and fuel growth.

Requirements

• 10+ years of marketing experience , 3+ years in cyber security
• Startup / growth stage experience
• Experience working with channel partners
• A strong sense of ownership and accountability with the ability to effectively lead a team
• Experience developing B2B, B2C, and/or B2B2C marketing strategies and deploying a full suite of integrated marketing communication required
• Working knowledge of content marketing strategies and tactics
• A natural collaborator with expert consultancy and relationship building/management skills – particularly seeing the big picture while also understanding the nuanced details that can slow down plan execution
• Excellent written and verbal communication skills
• Excellent interpersonal skills to serve as a leadership representative of the marketing department and DeepSeas as an organization
• Problem solver with the ability to make tough choices, prioritize appropriately, and leverage data to develop a clear and measurable strategy
• Must be able to optimize for speed while not sacrificing quality of output
• Proven ability to plan and direct budgets
• Must be willing and able to continue learning and growing within the marketing field and cybersecurity industry.

Responsibilities

• Leads strategy and planning for brand, demand generation, partner marketing, and product marketing in support of critical business strategies
• Guides cross organizational teams in the development of a unique and engaging content marketing strategy and assets built in collaboration with DeepSeas and external subject matter experts
• Develops collaborative processes amongst the marketing team and key internal and external stakeholders
• Establishes marketing goals based on business and revenue objectives and translates goals into innovative strategies that elicit action and change perceptions
• Develops marketing program that builds brand awareness, improves brand attitude, drives market demand, encourages inclusion in persona consideration sets
• Responsible for maintaining the integrity of the DeepSeas brand value
• Builds and directs annual department budget in concert with the CMO, business objectives, and annual marketing plan
• Responsible for directing and maintaining strategic vendor relationships – inclusive of contract negotiations
• Coaching and development of direct reports
• Some travel required

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed