Director of Marketing Strategy, E-Commerce Marketplace

McKesson•Washington, DC

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. Director of Marketing Strategy - E-Commerce Marketplaces We are seeking a highly strategic, hands-on Director of Marketing Strategy to lead our Amazon-dominant marketplace business and drive performance across a $130M+ revenue portfolio. This role plays a critical part in elevating our B2C advertising maturity, scaling our private label brands, and deepening our competitive advantage within the e-commerce marketplaces. The ideal candidate brings deep Amazon Advertising expertise, understands Seller Central operations end-to-end, and thrives at the intersection of data, strategy, and customer-facing leadership. This is an senior leadership position requiring an individual who can operate at both strategic and tactical levels—someone who can dive into keyword-level details while also presenting insights and recommendations to senior leadership and demanding external brand partners. Candidates will require direct Amazon marketing and advertising experience, due to the depth of platform fluency and customer-facing strategic skill required. Why This Role Matters: This position is shaping the future of our fastest-growing e-commerce business. You will: Influence strategy for a high-impact, $130M+ marketplace portfolio (majority Amazon) Manage a multi-million dollar advertising budget Build the analytics foundation that informs customer investment and ROI Own relationships with national brands/customers and guide them through complex decisions Directly impact private label penetration and competitive positioning Your leadership will materially shift customer outcomes, brand performance, and our go-forward Amazon strategy.

Requirements

12+ years of professional experience
4+ years of management experience.
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
8–12 years of digital marketing experience, including 5+ years focused on Amazon marketplace eCommerce.
Deep Amazon expertise, including: Seller Central Amazon Advertising (SP, SB, SD, DSP) A+ Content & Brand Registry Keyword strategy and algorithm optimization
Demonstrated ability to manage $50M–$200M marketplace revenue or $3M–$10M advertising budgets.
Experience translating platform-level data into strategic recommendations.
Customer-facing experience with national brands or demanding external partners.
Strong leadership experience (team size 4–8).
Exceptional communication and presentation skills.

Nice To Haves

Direct Amazon experience (extremely strong preference based on business need).
Experience in private label businesses (Target, Walmart, Amazon, CVS, healthcare distributors).
Healthcare, medical supplies, or CPG wellness category familiarity.
Experience with ad-tech platforms (Perpetua, Pacvue, Quartile, etc.).
Multi-marketplace experience (Walmart Marketplace, Target Plus).
Ability to build systems, mechanisms, and processes—not just strategy.
Comfortable operating in lean, ambiguous, high-impact environments.

Responsibilities

Amazon & Marketplace Leadership Own the end-to-end Amazon performance marketing strategy across 95% of marketplace revenue.
Oversee Seller Central operations, catalog health, A+ content, Brand Registry, listing optimization, and algorithm performance.
Lead Amazon Advertising execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
Translate platform signals (keywords, search trends, CPC/ROAS movement) into actionable strategic direction.
Advertising Strategy & Budget Management Manage and optimize a multi-million dollar advertising budget across private label and national brand partnerships.
Establish structured testing roadmaps and experimentation frameworks that fuel continuous performance improvement.
Maximize value extraction from advertising platforms and agency partners.
Customer-Facing Leadership & External Partnerships Serve as the senior customer-facing lead for national brand partners.
Navigate complex, ambiguous, and occasionally demanding conversations with external customers.
Conduct quarterly business reviews (QBRs) with actionable insights, forecasts, and strategic recommendations.
Guide partners who may not always know what they need—using data and storytelling to drive alignment.
Analytics, Reporting & Infrastructure Lead the development of customer-facing reporting dashboards and mechanisms, including:
Forecasts Targets Variance analysis ROI storytelling Partner with analytics to establish scalable data systems that guide decision-making across advertising, pricing, and inventory.
Team Leadership & Operational Excellence Lead and mentor a growing team across marketing strategy, analytics, content optimization, and advertising execution.
Define swim lanes, set expectations, and create mechanisms for accountability and reporting.
Foster a culture of data-driven decision-making and rapid iteration.
Marketplace Performance, Insights & Competitive Intelligence Analyze marketplace performance metrics and customer funnels to identify high-impact growth opportunities.
Track market trends, competitive behavior, and category shifts to inform strategic direction.
Present insights to senior leadership with clarity, confidence, and data-backed recommendations.