Director of Marketing Programs

Paul Davis Restoration, Inc.•Jacksonville, FL

10d•$85,000 - $100,000•Remote

About The Position

Are you looking to leverage your expertise to grow a role that offers varied and challenging work? Our company, a leading parent organization that owns and operates 340+ franchise locations across North America, seeks a Director of Marketing Programs to support the team. The Director of Marketing Programs provides strategic leadership and operational oversight for all marketing initiatives supporting new office launches. This role ensures that newly launched offices have the tools, resources, and guidance needed to maximize marketing effectiveness and achieve growth objectives. Responsibilities include developing local marketing plans, managing brand standards, creating budget frameworks, and delivering in-person training for new owners. The Director oversees all marketing deliverables—such as websites, digital assets, collateral, signage, and uniforms—while maintaining consistency with brand standards. Additionally, this role monitors industry trends, identifies market share opportunities, and implements go-to-market strategies. Through regular accountability meetings and the execution of programs like ROTOR, the Director equips owners to manage their business development teams and drive performance during the launch phase.

Requirements

Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.)
Ability to coach, motivate, and influence business owners and team members; prior coaching/training experience preferred.
Strong problem-solving, critical thinking, and business analysis skills; capable of creating effective sales and marketing plans
Exceptional written, verbal, and consultative communication; strong listening, flexibility, and relationship-building skills across diverse backgrounds
Applied knowledge of MS Office tools, reporting systems, and job management platforms, strong business technology skills
Proficiency in digital marketing platforms, analytics tools, and CRM systems
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Quick learner with ability to apply knowledge effectively; comfortable working independently and collaboratively
Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals; interest in microenterprise growth.
Commitment to Paul Davis Values, Vision, Mission, and 10 Serving Basics
Bachelor’s degree in marketing, business, or related field
8+ years of experience in marketing strategy, operations, or franchise marketing leadership
Able to travel 30% - 60% of the time if needed

Nice To Haves

Strong understanding of multi-location marketing and sales processes
Ability to develop tools, dashboards, and performance scorecards
Familiarity with AI-driven tools and technologies

Responsibilities

Provide strategic direction and framework to newly launched offices to help them make informed decisions on maximizing marketing resources and achieving company growth objectives.
Define and implement local marketing plans with full funnel expectations and recommendations to best achieve growth objectives in each market.
Create and manage marketing budget templates that outline recommended spend allocations for key initiatives, tailored to office size and market conditions.
Clearly communicate brand standards and hold launch offices accountable to maintain brand consistency in all marketing programs.
Design and maintain a marketing KPI dashboard to monitor initiative adoption, campaign performance, and ROI across all launch offices. Provide actionable insights to improve marketing effectiveness.
Partner with cross-functional teams to ensure strategic alignment of marketing initiatives with company objectives.
Develop and lead in-person training sessions for each new owner's school class to clearly communicate the marketing program, provide practical guidance, and set owners up for success in implementing strategies within their local markets.
Manage and coordinate all marketing deliverables for new office launches, including deployment of digital assets such as website, social media, and Google Business pages, starter collateral packages, vehicle wraps, office signage, branded uniforms, and other essential brand elements. Ensure timely execution and alignment with brand standards to create a consistent and impactful market presence from day one.
Identify collateral and creative needs for launch offices and collaborate with the creative team to provide detailed briefs and ensure timely development of required materials.
Stay current on marketing and industry trends, identify market share opportunities, and deliver clear go-to-market strategies to enhance programs and improve launch success.
Hold scheduled meetings with offices in the launch program to review progress, provide guidance, and ensure marketing programs are on track to meet stated goals. Offer ongoing support, address challenges, and direct offices to the resources and tools needed for successful execution.
Lead the execution of an effective ROTOR program by equipping owners to manage and hold their business development team members accountable for achieving sales and marketing goals, ensuring consistent performance and growth during the launch phase.
All other duties as assigned