Director of Marketing Ops

Primitive•Lubbock, TX

1d•$85,000•Remote

About The Position

Primitive is a creative and growth agency — and Marketing Ops is how we make sure what we build for clients is measurable, connected, and performing. This role represents a meaningful shift in how we approach that work — moving from reactive execution to a strategy-first discipline with real structure behind it. You'll operate at two levels: partnering with Client Strategy on the marketing ops approach for each account, and working with the COO to build the team, processes, and standards that make it repeatable across the agency. This role is for someone who wants to build something — not inherit it.

Requirements

5+ years in digital marketing, marketing operations, and marketing technology — agency or in-house
Experience leading a team and managing multiple client accounts simultaneously
Fluency in HubSpot and the broader martech stack (Klaviyo, MailChimp, Shopify); strong working knowledge of GA4, Google Tag Manager, and attribution — including implementation in collaboration with development teams
Hands-on experience building automations and workflows in Claude — this is the primary AI platform we use internally and the one you'll work in daily
Proven experience in email and SMS marketing strategy — segmentation, automation, deliverability, and performance optimization
Strong understanding of paid media strategy — you don’t run campaigns, but you own whether they’re measurable
Solid grasp of SEO, AEO, technical SEO, and emerging AI optimization
Clear communicator and systems thinker — you translate technical context for non-technical audiences and design the process before you execute it

Responsibilities

Client Marketing Operations Strategy: Client: Partner with Client Strategy on the marketing ops approach for each account — ensuring every client has the right infrastructure, toolset, and execution plan tied to their goals
Agency: In partnership with the COO, build out the frameworks, standards, and team structure that govern how marketing ops is delivered across the agency
Execution: Own client workstreams across accounts as the day-to-day lead for marketing ops
Martech: Own the client tech stack — configuring platforms and building the automations and workflows that drive how clients attract, nurture, and convert. Tools vary by client and include HubSpot, Klaviyo, Whatagraph, Google Tag Manager, Google Analytics, and others
Collaboration: Partner with Client Services, Creative, and Development to integrate digital work early and keep execution precise across every account
Paid Media & Attribution Strategy Alignment: Work with Client Strategy and Pathlabs (our media partner) to ensure campaigns align with goals — you don’t run the media, but you own whether it’s measurable
Attribution: Own conversion tracking, attribution infrastructure, and implementation across accounts — in coordination with Development
Reporting: Drive performance reporting that surfaces real insight, not just platform numbers
SEO & AEO Strategy: Lead SEO and AEO strategy and implementation across client accounts
Technical: Partner with the Director of Development to ensure technical SEO and AEO are built correctly during site builds and web changes — and own the ongoing audit cycle and fixes
Content: Collaborate with the Copy team on keyword strategy and content alignment
AI Research & Tools: Research, evaluate, and implement AI-powered tools and workflows across SEO and AEO delivery — identifying what genuinely improves Primitive's speed, accuracy, and effectiveness, and building the processes that put those gains into practice across client accounts
Local & Reputation: Manage Google Business Profile setup, performance, and optimization across client accounts — and own review and reputation management, identifying the tools and workflows to streamline and automate as much of the process as possible
AI Optimization Service Line: Lead the build-out of Primitive’s AI Optimization offering — defining how we help clients identify, adopt, and integrate AI tools and workflows into their operations
Client Delivery: Partner with clients to surface practical AI applications — from task automation to workflow improvement — and build the processes that make adoption stick and deliver results
Agency Leadership: Stay current on the AI tools and platforms reshaping how businesses operate, and position Primitive as the partner clients turn to when they’re ready to move
Analytics & Reporting Infrastructure: Own GA4, Google Tag Manager, and tracking setup across accounts — coordinating with Development on correct implementation
Reporting: Build reporting structures that give Strategy, Account Management, and clients clear, actionable visibility into performance
Analysis: Turn data into compelling narratives and visuals — supporting client strategy conversations, building trust, and driving decisions
AI-Powered Processes: Identify and implement AI tools and workflows that accelerate reporting, surface insights faster, and cut down on manual work across the analytics function
People: Lead and mentor Marketing Ops Specialists — setting standards, providing feedback, and supporting professional growth
Priorities: Manage team workload in close coordination with Project Management and Account Management
Culture: Build a team centered on curiosity, accountability, and continuous improvement
Digital Innovation & Trends Awareness: Stay current on digital marketing, martech, SEO, AI tooling, and platform changes — and surface what matters before it becomes urgent
Innovation: Bring new tools, practices, and ideas that keep Primitive ahead of the curve