Director of Marketing Operations

Exhibitus•Tucker, GA

28d

About The Position

Exhibitus is a premier exhibit design and experiential marketing company supporting live events, trade shows, branded environments, digital experiences, and immersive engagement solutions. We’re proud to be recognized as one of Event Marketer’s FAB 50 top fabricators and named among the Inc. 5000’s fastest-growing private companies nationwide. Our award-winning work has earned Best in Show honors and global recognition through Hermes Creative Awards for excellence in design and marketing communication. At Exhibitus, we innovate boldly, collaborate fully, and celebrate our wins together. If you're looking to join a creative, high-performing team at the top of the industry—this is your opportunity. Position Summary Reporting to the EVP of Marketing and Results, the Director of Marketing Operations helps drive day-to-day marketing execution, systems, analytics, and sales enablement. This role operationalizes strategy across digital, content, PR, events, and demand programs; leads pitch content and oversees RFP/RFI processes; and supports development and delivery of Exhibitus’ Results Division (ROI analytics, reporting, and thought leadership). The ideal candidate blends strategic thinking with hands-on execution and cross-functional collaboration to manage marketing operations at large.

Requirements

7–10+ years of B2B marketing experience with a focus on marketing operations, analytics, and sales enablement
Demonstrated success executing integrated campaigns (paid, social, content, PR, events) and measuring performance/ROI
Hands-on experience with marketing automation (e.g., HubSpot/Marketo/Pardot), CRM (e.g., Salesforce), SEO/PPC, and web CMS (e.g., WordPress)
Strong analytical skills: building dashboards, tracking KPIs, interpreting campaign/pipeline data, and presenting insights to leadership
Excellent project management, writing, and presentation skills; comfortable supporting RFP/RFI processes and executive-level pitches
Experience coordinating trade shows, webinars, or experiential programs

Nice To Haves

Background in experiential marketing, exhibits, events, or related B2B services
Familiarity with ROI methodologies, A/B testing, attribution models, and benchmarking
Experience with BI/visualization tools (e.g., Tableau, Power BI) and/or light SQL
Team leadership or vendor/agency management experience

Responsibilities

Execute and operationally manage the marketing strategy and calendar developed by the EVP; manage campaign timelines, budgets, and performance reporting.
Manage integrated campaigns across channels, including: Advertising : Plan and execute targeted print/digital buys (e.g., Exhibitor Magazine, Event Marketer, Exhibit City News, Events in America) and manage a monthly creative process with agency partners.
Social Media : Work with Marketing Communication & Event Specialist to maintain and grow an active B2B presence (LinkedIn, Instagram, Facebook, X/Twitter, Pinterest) with weekly posts across themes: Client Work, Blog Content, Employee Lifestyle, Industry Topics, Fun/Brand moments.
Content Development : Work with Marketing Content Manager to produce/coordinate blogs, white papers, eBooks, infographics; support repurposing for web, social, automation, PR, and sales.
Website & SEO : Coordinate CMS updates, long‑tail keyword strategy, on-page optimization, landing pages, and conversion paths.
Marketing Automation : Deploy segmented email campaigns, lead nurture programs, and campaign metrics; maintain data hygiene and workflows.
PR & Thought Leadership : Work with the Marketing team to draft/traffic press releases, manage media opportunities, award entries, and earned media/article placements to elevate brand reputation.
Corporate Events : Work with the Marketing team to plan, manage, and execute trade shows, seminars/webinars, and client-facing events; coordinate booth and experience requirements with Design.
Build and maintain digital/print collateral (capabilities brochure, case studies, interactive sales media, presentations).
Partner with CRO and AEs on prospecting strategies, list sourcing, lead gen programs, and marketing-supported outreach.
Renew annual memberships, manage association sponsorships, initiate media plans, and track deliverables/analytics for Marketing & Results Division (objectives, KPIs, reporting cadence).
Provide content and coordination support for industry advocacy and employer-brand/recruitment content, in partnership with HR.
Under the EVP’s leadership, coordinate logistics, communications, and budgets for internal events (Atlanta/Chicago) and BeyondUs charitable giving initiatives.
Operationally manage the intake, coordinate, and produce submissions; answer qualification questions; align messaging with prospect objectives and industry best practices.
Maintain accessible, on-brand templates and kits (capabilities, agency work, rental gallery, interactive engagement, AE-editable PPT).
Prepare presenters, tailor narratives, and join face-to-face and virtual presentations as required.
Track conversion, reasons for loss, and insights; recommend continuous improvements to messaging, targeting, and process.
Support the EVP in ROI analytics and research as a competitive differentiator for Exhibitus and its clients; apply statistical/analytical methods to interpret trade show performance.
Implement and document analytical approaches (objectives setting, targeting, messaging, benchmarking) and present findings to internal stakeholders and clients.
Contribute to the development and packaging of standard ROI products and custom consulting offerings; evolve documentation and delivery playbooks.
Help maintain and extend the existing proprietary materials/modules and online tools (e.g., self-assessment, ROI models, marketing materials, blogs, case studies).
Collaborate with IT and SBUs to improve data pipelines, reporting quality, and dashboarding; ensure consistency in techniques, key findings, and recommendations.
Support sales onboarding and enablement for Results Division services; educate account teams on metrics, informatics capabilities, and client expectations.
Manage and report on RD research deliverables (e.g., V4I, assessments, selection services), ensuring accuracy, timeliness, and executive-ready outputs.
Prepare materials and reporting that enable the EVP’s participation in executive and management meetings; translate strategic decisions into operational plans.
Uphold brand standards, data quality, and compliance with company policies and leadership directives.
Maintain timely documentation, budgets, dashboards, and post-mortems for continuous improvement.
Coordinate vendor/agency relationships and guide future staff or contractor assignments as the team scales.