Director of Marketing - New Markets Expansion (55587)
About The Position
What We are Looking for: We are expanding rapidly into new states beyond our stronghold in Texas and California and we’re looking for a hands-on, entrepreneurial Marketing Director to build our brand presence from the ground up in these new territories. You’ll be the marketing lead for all out-of-state markets, working side-by-side with our current VP of Marketing who oversees TX & CA. This is not a “boardroom-only” position. You’ll be out in the field with our teams, visiting locations, understanding our customers, and ensuring every dollar spent creates meaningful brand lift and lead volume. Salary Range: Up to $150,000 + bonus Travel: 30-45% to new market states Applicants MUST reside in Dallas-Fort Worth, Texas
Requirements
- 7-10 years of experience in marketing leadership roles, ideally in retail, insurance, or multi-location consumer brands.
- Proven success launching new markets or scaling regional presence.
- Strong understanding of digital marketing, local SEO, and grassroots outreach.
- Comfortable working in resource-constrained environments; you know how to make an impact without overspending.
- Curious, data-driven, customer-obsessed, and not afraid to roll up your sleeves.
Nice To Haves
- Bilingual (English/Spanish) preferred.
Responsibilities
- Develop and execute full-funnel market launch strategies for new states.
- Partner with Operations and local Office Managers to activate grassroots and community-level marketing.
- Build brand awareness through cost-effective campaigns balancing digital media, local events, and community engagement.
- Collaborate with the central Marketing team to share creative, analytics, and media-buying resources.
- Drive digital performance while managing lean budgets with a business-owner mindset.
- Conduct local market research, identify customer pain points, and adapt messaging for each demographic.
- Track and report KPIs: brand awareness, traffic, lead volume, and conversion performance.
Benefits
- Competitive Salary
- Annual Bonus
- Weekly Payroll
- Medical, Dental, and Vision Insurance
- Voluntary Benefits
- FREE Basic Life Insurance & Long-Term Disability Coverage
- Paid Time Off
- Hybrid work schedule
- Paid Holidays
- 401(k) with up to a 4% Company Match
- Short Waiting Period for Retirement Benefits
- Opportunities for Internal Advancement
- Opportunity to lead enterprise-wide initiatives in a rapidly growing company.
- Work in a dynamic, innovative, and collaborative environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
