Director of Marketing, Congress and Thought Leader Engagement

Bayer•Lakewood, NJ

About The Position

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Director of Marketing, Congress and Thought Leader Engagement Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients’ lives. One of our key late-stage pipeline assets, Asundexian, is an oral Factor XIa inhibitor (anti-thrombotic), and is a key asset being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke. As the Director of Marketing, you are responsible for ensuring Bayer builds and maintains productive relationships with key opinion leaders (KOLs) by working closely with the Cardiovascular Regional Marketing Team and Area General Managers (AGMs). This includes coordinating the approach across the customer engagement and product teams as well as shaping the strategy, investments, and execution of all KOL activities including congresses (global, national, and regional), local programming, and advisory boards. You will own this work across concept, content, execution, assessment, and optimization. This role will also lead the development and ongoing optimization of our speaker’s bureau and peer-to-peer programming, from strategy to execution and ongoing management, ensuring a tight collaboration with our customer engagement and product teams throughout.

Requirements

Bachelor's degree
Minimum of 12 years’ experience in the pharmaceutical industry, with at least 4 years in Cardiovascular and/or Neurology therapeutic areas
Leadership with the ability to create strategic vision and inspire/mobilize teams
Demonstrated analytical and problem-solving capabilities
Field, people leadership, and marketing experience
Demonstrated ability to work effectively cross-functionally both internally and with external partners
Compelling verbal and written communications
Willingness for travel (20% to 40%)

Nice To Haves

MBA or advanced degree
Prior experience in managing KOL relationships, conferences, and speaker bureaus
High level of interpersonal and intercultural skills
High degree of flexibility and commitment

Responsibilities

Shape the strategy, investments, and execution of all KOL and Peer-to-Peer activities including congresses and advisory boards, local programming, speaker’s bureau, and peer-to-peer engagements
Build and maintain productive KOL relationships and relationships with our speakers; coordinate the approach across the customer engagement team including AGMs, RADs, marketing, medical, and senior leaders
Work with the AGMs to lead the Cardiovascular Regional Marketing Team, setting objectives, priorities, building the culture, and holding the team accountable
Partner with area customer squads on the deployment of peer-to-peer engagements
Analyze key success metrics related to marketing programs to identify new opportunities and optimize performance
Maintain a high level of clinical and business acumen to ensure high impact with KOLs and speakers
Lead the relationship, priorities, execution, and budget management with key agency partners
Develop deep business and KOL insights to shape business strategy, priorities, and execution
Allocate resources to maximize business impact
Drive collaboration across all key stakeholders to ensure a One Bayer approach with KOLs
Remain patient-focused, operating in full compliance with US legal, medical, and regulatory requirements.