Director of Marketing and Retail Strategy, James Patterson Publishing Program

Hachette Book Group•New York, NY

14d•$110,000 - $130,000

About The Position

SUMMARY: The Director of Marketing and Retail Strategy is responsible for leading the strategic direction and execution of consumer-facing marketing and retail initiatives across the Patterson publishing program. This role requires a results-driven leader who thrives in a fast-paced, evolving environment, with the ability to design and execute impactful marketing campaigns, produce actionable sales insights, and develop innovative growth strategies in collaboration with senior leadership. ESSENTIAL DUTIES AND RESPONSIBILITIES: Campaign Leadership : Design, execute, and report on consumer-facing marketing and advertising campaigns for 12+ major frontlist and key backlist initiatives per year, ensuring alignment with author, publisher, and imprint goals Sales & Analytics Reporting : Produce weekly and quarterly reporting on sales data and trends with meaningful commentary, including analysis of the impact of consumer and trade-facing campaigns and retail sales initiatives Growth Strategy : In conjunction with the Publisher, set and execute new growth strategies that expand readership, strengthen brand positioning, and support long-term program sustainability Cross-Functional Collaboration : Partner with key stakeholders—including the Publisher, Associate Publisher, and James Patterson to ensure strategic buy-in and alignment across editorial, sales, publicity, art, and advertising & promotion. Budget & ROI Oversight : Build analytics that justify marketing spend, and collaborate with the advertising and promotion department to determine and manage campaign budgets. Innovation & Best Practices : Stay abreast of emerging marketing and retail practices across publishing and adjacent industries, introducing new strategies to strengthen the imprint’s marketing performance.

Requirements

Brand Experience : Demonstrated experience working on major brands or comparable high-profile publishing programs.
Cross-Functional Leadership : Proven ability to collaborate across departments, manage multiple stakeholders, and lead complex campaigns from concept to execution.
Organizational Excellence : Highly organized with the ability to track, manage, and report on multiple projects simultaneously while maintaining attention to detail.
Marketing Expertise : A strong working knowledge of current marketing, consumer engagement, and social media practices.
Professional Presence : Strong consultative, communication, and relationship-development skills, with the ability to represent the program at the highest levels internally and externally.
Results Oriented : Motivated, resourceful, and accountable, with a track record of delivering measurable results and driving growth.

Responsibilities

Design, execute, and report on consumer-facing marketing and advertising campaigns for 12+ major frontlist and key backlist initiatives per year, ensuring alignment with author, publisher, and imprint goals
Produce weekly and quarterly reporting on sales data and trends with meaningful commentary, including analysis of the impact of consumer and trade-facing campaigns and retail sales initiatives
In conjunction with the Publisher, set and execute new growth strategies that expand readership, strengthen brand positioning, and support long-term program sustainability
Partner with key stakeholders—including the Publisher, Associate Publisher, and James Patterson to ensure strategic buy-in and alignment across editorial, sales, publicity, art, and advertising & promotion.
Build analytics that justify marketing spend, and collaborate with the advertising and promotion department to determine and manage campaign budgets.
Stay abreast of emerging marketing and retail practices across publishing and adjacent industries, introducing new strategies to strengthen the imprint’s marketing performance.