Director of Marketing and Communications

Tufts University • Medford, MA

68d

About The Position

As part of a mission-driven institution, University College (UC) at Tufts University strives to make education accessible to all, fostering learning and engagement across a wide spectrum of audiences. UC is committed to expanding access to Tufts and transforming the lives of diverse learners across generations through innovative and high-quality educational opportunities, career acceleration, and community connections. Since our school's establishment in 2018, UC has experienced rapid growth and is planning significant expansion, including a variety of new professional non-credit credentials, high school programs, and new degrees, all while broadening access to Tufts' exceptional educational offerings. UC currently offers a variety of educational content through Tufts Pre-College Programs, the Osher Lifelong Learning Institute, and the new Center for Professional and Workforce Impact. Operating in a dynamic environment, UC is positioned to become a leading presence in the greater Boston area in the next 5 years. Visit universitycollege.tufts.edu to learn more. The Director of Marketing and Communications plans the strategic direction for marketing and communications to further the goals, values and mission of University College consistent with the strategic communications objectives of the university. The Director owns and implements the marketing strategy for University College and its affiliated programs, developing and implementing a comprehensive and tailored strategy that meets or exceeds target enrollment goals within budget. Responsibilities include strategy development in collaboration with program owners and key stakeholders, vendor management, and ownership of the College's media plan, website, social media, email builds and strategy, and CRM. The position is responsible for developing and maintaining a detailed budget, managing the enrollment nurturing strategies for University College, coordinating the development of program-specific content and tailoring marketing content to meet the needs of post-admit students, developing and managing a strategy for University College program alumni, working with UC leadership and program contacts to meet their needs and establish regular communication patterns, identifying cross-promotion opportunities. The Director drives increased program visibility, improving prospective student engagement, and optimizing the student enrollment process. The Director provides expertise in brand management, strategic communication, media relations, digital and social media strategy, effective paid and organic strategies, search engine optimization (SEO), website development, content training and strategy, print and online publications, and videography and photography. They serve as the primary communications contact and expert for University College. This is a hands-on role that requires active involvement in the design, development and management of enrollment and marketing services, and content assets that support the unique needs of University College and our specific learner populations.

Requirements

• Bachelor's degree and 10 years+ of experience in professional marketing strategy roles
• In-depth knowledge of digital, email, and influencer marketing and demonstrated ability to identify and successfully target new markets.
• Knowledge of the latest marketing techniques including a thorough knowledge of digital marketing
• Experience developing marketing plans and media spends with a proven ability to exercise sound, data-driven decision-making.
• Demonstrated experience creating and supporting content marketing asset development, requiring strong writing skills.
• Excellent communication and interpersonal skills for engaging with internal and external stakeholders.
• Excellent critical thinking skills; ability to manage and evaluate competing priorities and juggle multiple tasks to completion.
• Superior organizational skills, attention to detail, ability to manage and execute multiple projects.
• Ability to work at strategic, consultative, and tactical levels.
• Experience with Google Analytics, social platforms, Microsoft Office Suite
• Experience managing at least some of the following: HubSpot, Salesforce CRM, Slate, Destiny One/Extended Education, Drupal, basic graphic design software

Nice To Haves

• 10-15 years of experience in professional marketing strategy roles
• Advanced degree
• Experience in higher education setting strongly preferred.
• Supervisory experience

Responsibilities

• Plans the strategic direction for marketing and communications to further the goals, values and mission of University College consistent with the strategic communications objectives of the university.
• Owns and implements the marketing strategy for University College and its affiliated programs, developing and implementing a comprehensive and tailored strategy that meets or exceeds target enrollment goals within budget.
• Strategy development in collaboration with program owners and key stakeholders, vendor management, and ownership of the College's media plan, website, social media, email builds and strategy, and CRM.
• Developing and maintaining a detailed budget, managing the enrollment nurturing strategies for University College, coordinating the development of program-specific content and tailoring marketing content to meet the needs of post-admit students, developing and managing a strategy for University College program alumni, working with UC leadership and program contacts to meet their needs and establish regular communication patterns, identifying cross-promotion opportunities.
• Drives increased program visibility, improving prospective student engagement, and optimizing the student enrollment process.
• Provides expertise in brand management, strategic communication, media relations, digital and social media strategy, effective paid and organic strategies, search engine optimization (SEO), website development, content training and strategy, print and online publications, and videography and photography.
• Serves as the primary communications contact and expert for University College.
• Active involvement in the design, development and management of enrollment and marketing services, and content assets that support the unique needs of University College and our specific learner populations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees