Director of Lifecycle Marketing

Change.org

15d•$195,500 - $230,000•Remote

About The Position

Shape the global voice of the world’s largest petition platform At Change.org, millions of people take action every day to create change they believe in. We’re looking for a Director of Lifecycle Marketing to define and own how those moments of action turn into long-term relationships — through powerful storytelling, world-class lifecycle strategy, and a deeply human email experience across 13 global markets. This is a highly visible leadership role reporting directly to the CMO, with full ownership of our email channel and a long term mandate to evolve our lifecycle approach across email, push, SMS, and beyond. You’ll build a highly skilled Lifecycle Marketing (LCM) team, and work at the intersection of brand, product, data, and engineering to build experiences people genuinely want to receive. We’re a social impact business (a public benefit company), and the world's largest social change platform, and at a refounding moment in organization. Our core petitions platform, used by more than 100 million people annually, is growing rapidly - and we are rebuilding it from the ground-up using AI tools to turn anyone into a powerful civic leader on the issues they care about. We will soon be launching a new platform to identify the >80% of issues that most people agree on, locally and nationally, and to mobilize hundreds of millions of people to advocate for those common-ground solutions. To launch and expand these civic products aimed at preserving democracy in an age of AI, we need to more effectively engage our users with inspiring and highly personalized content. Key Outcomes: As Director of Lifecycle Marketing, you will set the vision, strategy, and executional excellence for Change.org’s global lifecycle program. In your first 6–12 months, you will: Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three dotted-line partners in Product Development (LCM Product Manager, Developer, Designer). Align senior leadership on a clear email vision and 12-month strategy that directly supports Change.org’s organizational and brand goals. Define and establish a global brand email goal, balancing impact, engagement, retention, and performance metrics. Develop a 6-month lifecycle strategy covering: Technical email roadmap & tooling Experimentation framework Design systems & templates Core goals, KIs, and KRs Design and execute automated, personalized lifecycle campaigns that drive engagement and retention across the customer journey. Develop powerful and inspiring brand email campaigns that reinforce the perception that Change is an impactful, trusted, and open brand. Connect automated journeys and brand campaign communications into a cohesive, engaging end-to-end user experience. Standardize and scale branded email design and content across 13 international markets while respecting local nuance. Responsible for governing the overall health of the email program and stewarding deliverability, reputation, and compliance, e.g. sender reputation, list hygiene, maintaining accurate and reliable customer data, etc. Oversee external lifecycle partners , ensuring quality, efficiency, and strategic alignment in day-to-day production. This is not a “keep the lights on” CRM role. You’ll define how Change.org shows up in people’s inboxes — how we tell stories, build trust, and inspire sustained action at global scale. If you’re excited by the challenge of blending brand, technology, and purpose into lifecycle experiences that genuinely matter, this role offers both influence and impact.

Requirements

Deep expertise in Brand Marketing & Brand Storytelling, applied specifically to lifecycle and CRM.
Strong strategic mindset, with a proven ability to align lifecycle work to broader organizational goals.
Knowledge of lifecycle architecture, including AI-powered segmentation, segment migration, and personalization at scale.
Technical email knowledge: Experience managing and improving email infrastructure, including automation, segmentation, and deliverability. Experience with Iterable is a plus. Ability to guide a technical PM and engineers to develop the necessary tooling and infrastructure.
Excellent cross-functional leadership and communication skills, partnering effectively with Product, Data, Engineering, and Marketing.
Solid understanding of lifecycle product development, tooling, and analytics.
Familiarity with AI and machine learning: Experience collaborating with ML engineers and data scientists to implement data-driven personalization and recommendation strategies.
Proven experience building multi-channel lifecycle experiences (email, push, SMS, etc.).
Expertise in experimentation and optimization, using insights to accelerate impact on supporter engagement, retention, and monetization.
8-10 years leading high-volume and visionary brand lifecycle programs
Strong brand strategy expertise
4+ years in management
ESP experience e.g. Iterable/Braze
Experience in driving expansion of channels beyond email like web, push notifications, sms and whatsapp

Nice To Haves

Experience managing Lifecycle at content-based consumer internet platforms is a plus.

Responsibilities

Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three dotted-line partners in Product Development (LCM Product Manager, Developer, Designer).
Align senior leadership on a clear email vision and 12-month strategy that directly supports Change.org’s organizational and brand goals.
Define and establish a global brand email goal, balancing impact, engagement, retention, and performance metrics.
Develop a 6-month lifecycle strategy covering: Technical email roadmap & tooling Experimentation framework Design systems & templates Core goals, KIs, and KRs
Design and execute automated, personalized lifecycle campaigns that drive engagement and retention across the customer journey.
Develop powerful and inspiring brand email campaigns that reinforce the perception that Change is an impactful, trusted, and open brand.
Connect automated journeys and brand campaign communications into a cohesive, engaging end-to-end user experience.
Standardize and scale branded email design and content across 13 international markets while respecting local nuance.
Responsible for governing the overall health of the email program and stewarding deliverability, reputation, and compliance, e.g. sender reputation, list hygiene, maintaining accurate and reliable customer data, etc.
Oversee external lifecycle partners , ensuring quality, efficiency, and strategic alignment in day-to-day production.