Director of Lifecycle and Account Based Marketing
About The Position
As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most critical revenue-driving programs, combining precision Account-Based Marketing (ABM) with full-funnel lifecycle marketing to accelerate pipeline, increase win rates, and drive long-term customer growth. You’ll lead a high-performing team while remaining hands-on, building and executing highly targeted, multi-channel programs for our highest-value accounts and scalable lifecycle journeys that convert prospects into customers and customers into long-term partners. Partnering closely with Sales, Product Marketing, RevOps, and Marketing Ops, you’ll operate at the center of our enterprise go-to-market strategy.
Requirements
- 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
- 3+ years owning ABM programs for enterprise accounts
- Experience managing and scaling marketing teams, with a strong player-coach mindset
- Proven ability to drive pipeline, revenue, retention, and expansion
- Strong understanding of enterprise sales cycles and lifecycle stages
- Hands-on experience with ABM platforms, CRM, and marketing automation tools
- Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
- Strong cross-functional collaboration skills, especially with Sales
- Willingness to work in person at our office 4-5 days a week
Responsibilities
- Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
- Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
- Partner with Sales and RevOps on target account selection, segmentation, and insights
- Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
- Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
- Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
- Align closely with Sales through messaging, playbooks, and campaign coordination
- Define success metrics and continuously test, measure, and optimize performance
- Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
- Attract top-tier talent to join our driven team
- Move at rocket speed, build something massive.
Benefits
- Equity in the company
- Medical, Dental and Vision premiums covered at 100%
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Fitness & home services stipend to cover part of your expenses so you can focus on what matters
- A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
- Unlimited vacation and paid holidays
- We'll cover relocation packages and make the move exciting, not painful!
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
