Director of Innovation - Member Growth

Virta Health

10d•Remote

About The Position

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. As the Director of Special Projects – Growth Marketing, you’ll pilot and scale innovative growth initiatives that sit both within and outside of our core direct-outreach engine (email, mail, SMS). You'll own strategic experiments—testing things like incentives to referral loops to partnerships—and lead digital marketing initiatives across SEO, AEO, and targeted paid media. You’ll build connective tissue between member experience, marketing, and data—ensuring that every eligible member, regardless of outreach channel, understands how Virta can help reverse chronic disease. This role is ideal for an impact-motivated marketing generalist who thrives on constant iteration, with paid/performance chops, strong cross-functional instincts, and a bias for action. Your work will expand awareness, unlock new growth levers, and influence Virta’s next stage of scale. The ideal candidate finds clarity in the face of ambiguity and builds with scalability in mind.

Requirements

8-10+ years of experience in marketing leadership positions, preferably in consumer health.
Growth ownership from 0 → 1 → scale
You’ve owned early-stage pilots and scaled them to $MM revenue drivers. You move from scrappy MVP to repeatable systems quickly.
Paid media fluency
Some hands-on experience with $1M+ budgets across Google Ads, Meta, and other channels. You understand both the levers and the tradeoffs.
B2B2C expertise
You’ve marketed within complex ecosystems—where you might not own the full member list and need to reach people through indirect paths.
Conversion mindset
You don’t just drive traffic—you drive enrollments. You know what makes a landing page work and how to tune funnels for performance.
Omnichannel thinking
You can partner across email, mail, and SMS teams to create surround-sound campaigns that increase activation and reduce friction.
Mission fit
You’re excited about marketing a clinically-founded intervention that improves people’s lives. You care about the member outcomes and the science.
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
You put people first and take care of yourself, your peers, and our patients equally
You have a strong sense of ownership and take initiative while empowering others to do the same
You prioritize positive impact over busy work
You have no ego and understand that everyone has something to bring to the table regardless of experience
You appreciate transparency and promote trust and empowerment through open access of information
You are evidence-based and prioritize data and science over seniority or dogma
You take risks and rapidly iterate

Responsibilities

Own and scale special growth initiatives
In your first 90 days, pilot 1–3 high-impact growth projects (e.g., incentives, referrals, partnerships) and scale at least 1 to >5% of total enrollments by the end of your first year. Own from ideation and concept through to testing, forecasting, and launch. Full ownership includes leadership of cross functional collaborators, incremental budget, and return on investment.
Drive SEO/AEO strategy and execution
Lead our team of writers and strategists to deliver growth in organic health-intent traffic. Run quarterly programmatic SEO tests and lifestyle content initiatives to reach new segments.
Orchestrate select paid media efforts
Manage strategy and execution for digital channels (namely Search, but also Display/Social) to surround high-intent users—both those receiving direct outreach and those whom we can only reach digitally.
Improve cross-funnel conversion
Partner with Lifecycle, Design, and Product to improve landing pages, drive experimentation, and boost ROI across campaigns.
Lay the foundation for future growth orgs
Use your senior marketing experience to help shape what comes next—whether that’s scaling a new business unit, hiring a paid team, or spinning out a successful pilot.