Director of Influence

CYLNDR Studios•New York, NY

9d•$150,000 - $200,000•Hybrid

About The Position

You are the connective tissue between vision and execution. As Director, you lead the influencer practice — defining what great looks like, supporting client and team growth, and shaping how our work evolves. You steward the discipline through ambiguity, complexity, and change — and push it forward with intention. This role sets the vision for how creators and brands connect through modern storytelling, ensuring the work is strategically sound, culturally relevant, and operationally strong. You bridge creative, client, and operational worlds — championing the team’s craft while keeping the business running smoothly.

Requirements

Can see where things are going and help others get there with you
Balance near-term delivery with long-term vision
Bring clarity and cohesion to complex work — connecting people, platforms, and processes in ways that drive consistency and creativity
Approach challenges with curiosity and openness — you ask questions, experiment with new ideas, and model a learning mindset for your team
Make confident decisions, even when the brief isn’t clear
Are someone your team turns to for support — and your clients trust with their brand
Understand that leadership is equal parts clarity, trust, and follow-through
Help others get excited about what influencer marketing can do — not by explaining, but by showing it through great work, thoughtful strategy, and strong instincts
Have a teaching mentality — you coach through context, help others connect dots, and turn lessons into lasting improvements
Thrive on collaboration, enjoy solving messy problems, and turn ambiguity into forward motion

Responsibilities

Own the influencer team structure, growth roadmap, and success metrics
Oversee key client relationships and weigh in on new business, program design, and pricing
Lead internal team development — from hiring and mentorship to process and accountability
Drive clarity for how influencer work ladders to brand, performance, and culture
Ensure excellence across campaigns — pushing quality while maintaining operational feasibility
Forecast needs and growth opportunities based on team bandwidth, client demand, and market trends
Represent influencer POVs internally and externally — helping position CYLNDR as a creative and strategic leader in the space
Partner across creative, social, and account teams to integrate influencer seamlessly into brand narratives and campaign ecosystems
Manage budgets and contracting in partnership with production, finance, and legal
Lead innovation in measurement, reporting, and the use of our tech stack (CreatorIQ, Sprout Social, and beyond)