Director of Hotel Group Sales

HM Alpha Hotels & Resorts•New Orleans, LA

About The Position

The Director of Hotel Group Sales will be responsible for driving group business through proactive sales efforts. This includes identifying, securing, and maintaining group bookings for corporate meetings, social events, conferences, and other large-scale gatherings.

Requirements

Bachelor’s degree in Hospitality Management, Business, or related field (preferred).
Minimum of 2-4 years of experience in hotel sales or group sales management, with a proven track record of success.
Strong knowledge of hotel operations, event planning, and group booking processes.
Excellent communication, negotiation, and interpersonal skills.
Ability to work in a fast-paced environment and manage multiple priorities.
Strong proficiency with sales and event management software
Successful completion of a background check is required prior to employment

Responsibilities

Identify, target, and secure group sales opportunities within the assigned market segment, including corporate, social, and association markets.
Build and maintain relationships with key decision-makers and event planners.
Negotiate group rates, terms, and contracts in alignment with the hotel’s objectives.
Follow up on inquiries, qualify leads, and convert them into confirmed group bookings.
Collaborate with the operations team to ensure the smooth execution of group bookings, including room blocks, meeting spaces, catering, and event logistics.
Monitor local competitors and industry trends to identify new opportunities and maintain a competitive edge.
Maintain a high level of customer satisfaction through effective communication and personalized service to clients before, during, and after events.
Track sales performance, report on sales metrics, and provide regular updates to the Sales Director and senior management team.
Attend industry events, trade shows, and networking functions to build relationships and generate leads.
Work closely with other hotel departments such as Revenue Management, Marketing, and Operations to ensure group business goals are aligned and met.
Other duties assigned by the Leader.