Director of Hospitality & Membership

Crossroads YMCA • Crown Point, IN

1d • $59,000

About The Position

As the Director of Hospitality & Membership, you will lead membership growth and retention efforts across the Crossroads YMCA. This role combines strategy and execution, working closely with branch teams to deliver a consistent, high-quality member experience. This is a highly visible leadership role that requires balancing big-picture strategy with day-to-day operational involvement. You will collaborate across departments, guide membership leaders, and serve as a subject matter expert in sales, service, and engagement.

Requirements

• 5 years of experience in hospitality, sales, marketing, or business development within a service-focused organization
• Strong leadership and team development skills
• Comfort using data and CRM systems to drive decisions
• Ability to connect with diverse communities and stakeholders
• Excellent communication, problem-solving, and organizational skills

Responsibilities

• Drive Membership Growth & Strategy
• Develop and execute organization-wide membership acquisition plans, including marketing campaigns and outreach strategies
• Build partnerships with corporate and community organizations to expand membership opportunities
• Analyze performance data and adjust strategies to meet growth and retention goals
• Enhance the Member Experience
• Lead initiatives that improve engagement, satisfaction, and retention
• Design and implement systems for tracking prospects, gaining new members, and follow-up processes
• Identify trends, challenges, and opportunities using data, surveys, and feedback
• Lead and Develop Teams
• Train, coach, and support membership staff in sales techniques, hospitality, and relationship building
• Partner with branch leadership on hiring, onboarding, and staff development
• Foster a culture of accountability, high performance, and service excellence
• Collaborate Across the Organization
• Work with program and branch leaders to align membership strategies with program offerings
• Contribute to annual fundraising campaigns by engaging staff, volunteers, and members
• Build relationships with community partners and stakeholders to support the YMCA mission

Benefits

• Our benefits include access to UnitedHealthcare Medical coverage, along with complimentary dental and vision care for employees.
• Additionally, we provide free Long-Term Disability (LTD) and Life Insurance coverage, safeguarding you and your loved ones.
• We understand the importance of work-life balance, which is why we offer a generous Paid Time Off (PTO) policy, allowing you to recharge and enjoy quality time with your loved ones.
• Planning for your future is essential, and we're committed to helping you build a secure retirement. That's why we proudly offer a 12% employer contribution to your retirement savings, ensuring a brighter tomorrow.
• We encourage our staff to take full advantage of our facilities. Full-time employees receive a complimentary family membership, along with 50% off most of our programs. It’s our way of supporting their health and well-being, while fostering a balanced and active lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed