Director of Growth

Clearly Filtered, Inc.•Rancho Santa Margarita, CA

7d•$165,000 - $190,000•Onsite

About The Position

Clearly Filtered is a fast-growing direct-to-consumer brand committed to helping people access cleaner, safer water through advanced filtration technology. As we scale, our growth engine plays a critical role in expanding our customer base, maximizing lifetime value, and strengthening our position as a trusted leader in water filtration. We are seeking a strategic, data-driven Director of Growth to lead the execution and evolution of our growth strategy across all digital and omnichannel touchpoints. This role owns the full growth engine — from channel strategy and funnel optimization to analytics, forecasting, and cross-functional alignment — ensuring performance efforts translate into sustainable revenue growth and increased customer lifetime value. The Director of Growth will lead the development and execution of a comprehensive growth roadmap spanning paid media, owned channels, marketplace marketing, and emerging opportunities. This includes overseeing large-scale budgets, building and empowering a high-performing performance marketing team, optimizing the full customer journey, and continually identifying new levers to improve efficiency, scale, and impact. This role is based in Rancho Santa Margarita, CA. Candidates should only apply if they are able to work onsite at least 3 days per week.

Requirements

8+ years of experience in growth or performance marketing.
Proven success driving scalable revenue in DTC or eCommerce environments.
Experience managing multi-million-dollar budgets across digital channels.
Strong analytical and strategic thinking skills.
Experience leading and developing high-performing teams.
Excellent communication and collaboration skills.

Nice To Haves

Experience in subscription, CPG, or high-growth consumer brands strongly preferred
Familiarity with Shopify and marketplace ecosystems such as Amazon is a plus.

Responsibilities

Define and drive acquisition strategy across channels, audience targeting, messaging, and performance planning.
Partner with the VP of Strategy & Revenue to translate business goals into actionable growth initiatives.
Identify and test new platforms, partnerships, and acquisition opportunities.
Develop and own strategy for all digital marketing channels (paid, owned, and earned), including Meta, Google, Amazon, affiliates, email/SMS, SEO, podcasts, and loyalty programs.
Work with e-Commerce team to optimize full-funnel performance including CRO, landing pages, A/B testing, and on-site experience.
Continuously test and refine campaigns, creative, and messaging to improve performance.
Manage and optimize multi-million-dollar budgets across growth channels.
Allocate spend to balance near-term efficiency with long-term growth.
Evaluate ROI and make data-informed investment decisions.
Oversee performance reporting, attribution models, and measurement frameworks.
Translate data into clear strategic insights and recommendations.
Own and oversee the marketing calendar, including seasonal launches, collaborations, and promotional cycles.
Ensure coordinated execution cross-functionally.
Align acquisition and retention initiatives with broader business goals.
Lead and mentor a high-performing growth team.
Partner cross-functionally to align acquisition efforts with business priorities.
Evaluate and manage agency and vendor relationships to ensure efficiency, strategic alignment, and high-quality execution.