Director of Growth (Remote)

Lifeforce•Santa Monica, CA

11d•Remote

About The Position

We are seeking a Director of Growth who will lead Lifeforce’s full-funnel acquisition strategy, driving profitable and scalable member growth across paid channels. You will own the end-to-end process from messaging and creative development to audience design, landing-page performance, and in-platform optimization. This is a hands-on, strategy-forward role for a marketer who understands how to convert consumers, not just operate channels. A strong creative and analytical thinker, you will shape the messaging, creative operations, testing roadmap, and funnel improvements needed to unlock new headroom for growth. The ideal candidate has operated in fast-paced environments and brings a rigorous, holistic approach to building and optimizing a high-performing acquisition engine.

Requirements

5 - 8+ years of performance or growth marketing experience in consumer subscription, DTC, or membership businesses.
Deep expertise in Meta ads including funnel architecture, creative testing, scaling, and operating under privacy constraints.
Proven track record leading CRO initiatives backed by experimentation and analytical rigor.
Experience with growth analytics: event tracking, attribution, cohort analysis, and reporting.
Strong background in creative operations and performance creative development.
Hands-on experience in early-stage startup environments with the ability to build processes from scratch.

Nice To Haves

Experience in digital health or wellness is strongly preferred.
Experience working in a startup or high-growth environment.

Responsibilities

Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.
Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization.
Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
Collaborate on landing page strategy and testing, ensuring our on-site messaging, layout, and conversion flows align with audience intent and paid channel insights
Build and execute structured experimentation frameworks.
Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration.
Partner with design and external creators to continuously test hooks, offers, and formats at scale.
Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiencesManage forecasting and scenario planning to guide budget and channel allocation.
Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys.
Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context.
Lead relationships with external agencies and vendors, holding them accountable to performance targets.
Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required.