Director of Growth

REEKON Tools•Boston, MA

2d•$130,000 - $190,000

About The Position

Join REEKON Tools as we enable the next generation of construction and home improvement professionals to complete their work quicker, more accurately, and faster than ever before. REEKON Tools is developing and launching innovative, completely new, hardware products at an unprecedented pace across the power and hand tool industry and establishing itself as a leader in professional tools and equipment. As the Director of Growth, you will work hand in hand with our product, design, and engineering team to enhance REEKON Tool's external presence and drive sales of the hottest and most innovative brands in construction tools. This is an exciting opportunity to work on a variety of marketing activities to promote and grow one of the innovative companies in the construction and home improvement space. With more than 20 million monthly impressions, millions of followers across social media, and hundreds of thousands of website visits, your work will quickly be put in front of our global audience as we continue to launch cutting edge tools. Our ideal candidate for this role is obsessed with learning, experimenting, and staying up to date on the latest marketing strategies. Data and creative minded individual who has been in the weeds of building and executing a complete marketing pipeline from scratch and achieved exceptional results. Hustle and figure-it-out attitude with experience working with consumer goods or in a high paced startup environment. To apply for this role, please email [email protected] with a note on why you would be a great fit for REEKON.

Requirements

5-10 years working in digital marketing operations with extensive background in PPC ads, SEO, and email campaigns at a startup or similar environment
Highly analytical, with strong instincts for measurement, reporting, and performance optimization.
Understanding and willingness to learn customer roles, pain points, and applications
Stay up to date on industry trends and quick to learn new skills, platforms, and other marketing tools
Managing and effectively scaling ad budgets across Meta, Google, and similar
Are as comfortable planning as you are executing
Experience in fast paced and dynamic startup environments
Strong communication skills for summarizing and conveying key points in data along with recommendations for improvement

Nice To Haves

Software we use (not a requirement but helpful to have background in) - Shopify, Amazon, Klaviyo, Meta Ads, Google Ads, Microsoft Clarity, Google Analytics, Sprout Social, Triple Whale

Responsibilities

Plan and execute the REEKON marketing strategy based on company level direction and best practices
Plan, execute, and manage PPC ad campaigns and experiments across Meta, Google Ads, Amazon and more while maintaining budgets and ROAS
Refine nurturing flows across email and web to capture email interest and convert to customers through sales channels
Set up tracking information for links for attribution across various platforms and effective reporting in analytics platforms
Research and refine REEKON Tools SEO presence across the internet and optimize copy across website and other REEKON platforms while discover optimization opportunities
Stay up to date on industry trends, marketing best practices, and provide recommendations for new initiatives to undertake as a company
Work with our graphic, web, and content team to craft emails, landing pages, ads, and more
Develop marketing emails and automation works for emails based on customer behaviors and actions
Compile and maintain regular marketing analytics report, interpret data, and focused on presenting data and recommendations
Analyze and compile data into dashboards and slides to track initiatives and make data driven decisions
Analyze trends and identify opportunities to capitalize on social media and category innovation opportunities