Director of Growth Strategy
About The Position
We are Farmers! We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job SummaryAre you passionate about using critical thinking and analytical skill to drive growth? Join our team and help build and scale the engine behind our Personal Lines Property growth. As Director of Direct Growth, you’ll be the leader responsible for Farmers Property product sales through direct channels (call center and online). You will set the vision and turn strategy into outcomes while coordinating cross-functional execution to move the numbers that matter. You will lead a team working to drive the online sales strategy and lead nurturing and remarketing programs while partnering cross functionally with the call center, media, technology, data, analytics and product organizations to influence and drive outcomes. You will bring teams together aligning on clear strategy, priorities, and measurable results. The role reports to the Head of Direct Business. The ideal candidate possesses strong business acumen, advanced analytical capabilities, demonstrates critical-thinking skills and strategic problem-solving. They thrive in both collaborative & independent work environments, driving high impact projects focused on our continued path towards profitable growth for the direct channel.
Requirements
- Bachelor's degree required with emphasis in marketing, business or insurance preferred.
- 8 years of insurance industry experience
- 5 years of management experience
- Experience in developing strategies in marketing, product or online sales
- Strong analytical and critical thinking skills
- Knowledge of personal lines products
- Proven written and oral communication skills
Responsibilities
- Responsible for leading and managing sales growth in direct distribution (online and call center) audience. Develops and executes strategic business plans, initiatives and marketing to generate gross written premium, new business, and profit targets. Leads a team to build, manage and execute on growth initiatives.
- Lead cross-functional execution with marketing/media, product, data, technology, analytics utilizing ruthless prioritization to deliver initiatives that move conversion, retention, and engagement.
- Authorizes business decisions on marketing investments and value of initiatives to achieve growth. Recommends the amount and management of the ad budget, including prioritizing and coordinating end-to-end marketing campaigns for key company initiatives. Aligns with product understand biggest areas of potential growth due to price, competitiveness, and profitability.
- Drives experimentation through A/B and multivariate testing, personalization at scale, and performance-based optimization.
- Optimize the entire digital journey—from discovery to purchase and beyond—so every touchpoint is frictionless, high-converting, and loyalty-building.
- Manages the execution of sales, communication, and cross-sell, up sell initiatives across the business in close coordination with business units.
- Team identifies, supports and drives sales campaigns and product launches.
- Drives sales analytics research and embeds best practices.
- Manages distribution research programs that are conducted to track competitive performance.
Benefits
- Farmers offers a competitive salary commensurate with experience, qualifications and location.
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
