Director of Growth Marketing — $0 Healthcare for You and Your Entire Family

Redirect Health•Phoenix, AZ

About The Position

Director of Growth Marketing exists to scale awareness, acquisition, and engagement so more people can access affordable, high-quality healthcare. In this role, you will: Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketing Be responsible for paid acquisition performance, full-funnel optimization, and marketing efficiency Directly impact Redirect Health’s mission by increasing access to healthcare while improving cost transparency and ROI This is a strategic and hands-on role for someone who: Enjoys analyzing data, testing ideas, and turning insights into action Takes ownership and follows through Wants their work to have real-world impact on people’s health and financial well-being

Requirements

7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred).
Proven success scaling paid acquisition at $100K+/month spend.
Expertise with Meta and Google Ads, funnel analytics, and marketing automation (HubSpot preferred).
Deep understanding of attribution, ROAS modeling, and data-driven decision-making.
Experience leading cross-functional teams and collaborating across departments.
Strong communication, analytical, and leadership skills.

Nice To Haves

Experience in healthcare, insurance, or subscription models is a plus.

Responsibilities

Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget
Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement
Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution
Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards
Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value