Director of Growth Marketing (Remote)

Lifeforce•Santa Monica, CA

5h•Remote

About The Position

We are seeking a Director of Growth to own Lifeforce’s full-funnel acquisition engine end to end, from performance creative and messaging to audience strategy, landing-page conversion, and in-platform optimization. This is a highly hands-on, individual contributor role for someone who has been close to the creative, not just the dashboard, and who knows how to sell a product, not just manage channels. You will personally shape and pressure-test creative, hooks, and offers, and translate insights from paid media into high-converting funnels. The ideal candidate brings a strong creator mindset alongside deep performance marketing expertise, is comfortable operating with a high degree of ownership, and thrives in fast-paced environments while taking full accountability for outcomes.

Requirements

5 - 8+ years of performance or growth marketing experience in consumer subscription, DTC, or membership businesses.
Deep expertise in Meta ads including funnel architecture, creative testing, scaling, and operating under privacy constraints.
Proven track record leading CRO initiatives backed by experimentation and analytical rigor.
Experience with growth analytics: event tracking, attribution, cohort analysis, and reporting.
Strong background in creative operations and performance creative development.
Hands-on experience in early-stage startup environments with the ability to build processes from scratch.

Nice To Haves

Experience in digital health or wellness is strongly preferred.
Ability to concept, edit, or directly produce performance creative (especially short-form video) is a strong plus.
Experience working in a startup or high-growth environment.

Responsibilities

Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
Responsible for aligning creative, landing pages, and offering strategy to drive conversion efficiency.
Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.
Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization.
Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
Build and execute structured experimentation frameworks.
Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration.
Partner with design and external creators to continuously test hooks, offers, and formats at scale.
Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiencesManage forecasting and scenario planning to guide budget and channel allocation.
Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys.
Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context.
Lead relationships with external agencies and vendors, holding them accountable to performance targets.
Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required.