Director of Global Sales & Marketing

goodr•Los Angeles, CA

29d•$145,000 - $175,000•Hybrid

About The Position

Do you get excited about turning something people love locally into a sensation people can’t stop talking about across the world!? As our Director of Global Sales & Marketing, you’ll be the fearless leader taking goodr from local legend to international phenomenon. You’ll navigate time zones, languages, and customs laws with the skill of someone who once smuggled a giant inflatable flamingo through airport security (don’t ask). This role is equal parts strategy, relationship-building, and “Wait, which country am I on a call with right now?” You’ll lead our international expansion by keeping our brand consistent while also finding ways to let foreign flavors shine. So if you can juggle a dozen worldwide markets without breaking a sweat, we welcome you aboard!

Requirements

10+ years total sales/marketing experience with 7+ years of direct global leadership experience
Direct global experience means: you’ve led teams, owned processes, and launched integrated marketing strategies across multiple markets
Proven track record of successful international market expansion within sporting goods or lifestyle brands
Demonstrated experience managing regional teams or distributors (APAC, EMEA, LATAM) and balancing HQ alignment with local autonomy
Experience leading creative localization and brand tone adaptation across multiple languages and cultural contexts
Deep understanding of international business operations, logistics, tariffs, and customs
Experience managing global P&Ls, budgets, forecasting, and SKU harmonization
Strategic mindset with the ability to think big while executing on the details
Experience with a DTC (Direct-to-Consumer) brand model
Familiarity with international intellectual property (IP) and trademark laws
Experience in leading a global team is a MUST
Solid organizational skills including attention to detail and multitasking skills
Loves the work more than a paycheck
Passionate about international marketplaces
Is happy to give away credit to their team
Loves getting and giving feedback
Is into personal growth
Thinks Fun is being great (not partying)
Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
Bonus points if you speak multiple languages or have lived and/or worked abroad

Responsibilities

LEADERSHIP
Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
ROLE SPECIFIC
Spearhead the strategic direction for global sales and marketing, driving growth across direct-to-consumer (D2C) channels and global distribution
Own and execute multi-market GTM launches, including APAC, EMEA, and LATAM, ensuring alignment between HQ strategy and local market needs
Lead the development and implementation of global marketing frameworks, playbooks, and localization strategies, including adaptation of creative assets, messaging, and brand tone across languages and cultural contexts
Build and nurture strong relationships with regional teams, distributors, and partners, meeting regularly to assess performance, align on goals, and identify new opportunities
Align marketing, product, operations, and retail to ensure seamless global execution and localization across product, messaging, and e-commerce
Direct global brand campaigns, ensuring creative consistency while respecting local nuances
Manage global budgets, forecast growth, and oversee resource allocation to maximize ROI across markets
Set and track KPIs for sales, market share, brand awareness, profitability, and operational efficiency
Use data-driven insights to continuously optimize strategies and improve performance across markets
Partner with and manage our global agency and external vendors, but fully owning internal leadership of global strategy, teams, and processes
Monitor global market trends, consumer behavior, and competitive activity to identify opportunities and threats
Ensure compliance with regional laws, regulations, and import/export requirements
Travel as needed for meetings, market visits, and partner engagement
Manage the Global Manager and provide mentorship and guidance to build a high-performing international team
This role is in the Retail Marketing department and will report directly to the SVP of Sales & Retail Marketing
Perform other related duties as assigned

Benefits

A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck... obviously.
Salary range: $145k - $175K, final number dependent on experience
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
Sunglasses. Duh.