Director of Franchise Development, Purpose Brands

Purpose Brands, LLC•Woodbury, MN

8d•Hybrid

About The Position

Purpose Brands, LLC is the global leader in health and wellness franchising, with more than 7000 locations around the world. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose-driven wellness franchises and services. Our franchise brands include Anytime Fitness, The Bar Method, Waxing the City, Orangetheory Fitness and Basecamp Fitness. We are seeking a high-performing Franchise Development Director with a proven track record of sourcing, influencing, and closing franchise deals. This individual will be responsible for driving franchise growth through strategic lead generation, market mapping, candidate qualification, and successful deal execution. The ideal candidate thrives in a fast-paced environment, is highly motivated, and consistently meets or exceeds annual development objectives. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit https://www.linkedin.com/company/purpose-brands-llc/posts/?feedView=all Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People, purpose, performance, play

Requirements

Minimum 5 years of experience in franchise development
Demonstrated success in sourcing, influencing, and closing franchise agreements
Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies
Proven ability to “hunt” for qualified leads and build a high-conversion pipeline
Experience working in a fast-paced, performance-driven environment
Consistent track record of meeting or exceeding annual sales and development goals
Excellent communication, negotiation, and presentation skills
Highly self-motivated, results-oriented, and disciplined
Strong organizational and CRM management skills
Strategic thinker with strong analytical skills
A “hunter” mentality
Resilient and persistent with a competitive drive
Relationship-builder with strong influence and persuasion abilities
Ability to manage multiple territories and priorities simultaneously
Comfortable with accountability and performance metrics

Responsibilities

Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets
Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brands
Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects
Conduct market mapping and territory analysis in partnership with the real estate team, to identify high-potential growth areas
Build and maintain a strong pipeline of qualified leads
Guide candidates through the full sales lifecycle from initial contact through signing
Deliver compelling brand presentations and discovery day experiences
Partner cross-functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planning
Maintain accurate pipeline reporting, forecasting, and performance tracking
Represent the brand at industry events, expos, and networking opportunities