Director of Field Marketing and Events

PolyAI

7d•$150,000 - $170,000

About The Position

PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. Our voice assistants make it possible for businesses to deliver outstanding customer service that rivals their human agents. Our customers, which include the world’s leading logos, are expanding how they use our platform, driving automation of critical customer service operations and integrating PolyAI into their daily customer service workflows. The Global Director of Field Marketing and Events leads all event activity at PolyAI. This role is responsible for the planning and execution of a marketing event program that aligns with company growth targets. This role also provides advice, support, and oversight for internal events that involve high costs. As a marketing function lead, this role owns a portion of the growth target and is responsible for achieving their OKR objectives.

Requirements

Proven experience leading global field marketing and events in a high-growth B2B SaaS company, ideally in AI, enterprise software, or complex technical products
Track record of owning and hitting pipeline / revenue targets through events
Comfortable building strategy and executing hands-on in ambiguous, evolving environments (startup/scale-up mindset is critical)
This is not a purely strategic leadership role, you must be willing to get into the weeds and make things happen
Deep partnership with Sales, ABM, and Demand Gen — understands how events translate into meetings, pipeline, and revenue
Experience setting KPIs, tracking ROI, optimizing performance, and making decisions based on data (not gut feel)
Comfortable advising on high-cost internal events and pushing back when needed

Nice To Haves

Experience in AI / conversational AI / voice / contact center / CX tech
Background in both startup and larger orgs
Experience running ABM-led event strategies
Exposure to developer or technical audiences (our product isn’t plug-and-play )

Responsibilities

Oversee all strategy, planning, logistics, and execution for conferences, trade shows, and webinars globally
Set event marketing KPIs and goals to match company growth goals and utilize a data-driven approach to adjust events strategy for continuous improvement
Own event performance and ensure event activity achieves company objectives
Grow and manage the events marketing team as needed
Build and maintain the event calendar
Coordinate with the admin team on the overall company and executive calendars
Create and manage event projects using Asana
Create and improve events processes so events programs are optimized for scaling long term
Work with marketing team members to develop compelling live, recorded, and on-demand event content
Provide support and oversight for high-cost internal events
Ensure proper tracking of leads and opportunities that originate from events
Provide regular analytic reports on the performance of team marketing efforts
Work with thought leaders to find speaking opportunities
Work with business development on lead management to maximize sales pipeline contribution from events
Work closely with the sales team to book meetings, drive event attendance, create executive briefings, and build an effective ABM event strategy
Work with the demand generation team to build out nurturing campaigns and develop a cohesive plan around each event
Work with the content team to develop cohesive message and content for each event and webinar
Work with the finance team to ensure resources are used efficiently and effectively
Develop overall event strategy to drive sales meetings and align with go-to-market priorities
Maintain brand consistency across in-person and virtual events
Own the events budget and manage it efficiently to reach company targets

Benefits

Participation in the company’s employee share options plan
Comprehensive health coverage for you and your loved ones
Life Insurance
STD and LTD
The opportunity to contribute to the company's 401k plan
Flexible PTO policy + 11 designated company holidays
Annual learning and development allowance
We’re all about making WFH work for you - that’s why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
Enhanced parental leave
Company-funded fertility and family-forming programmes
Menopause care programme with Maven
Sabbatical Program: 5-week paid sabbatical available after 5 years of employment