Field Marketing - Events

Pallet•San Francisco, CA

5h•$70,000 - $120,000•Hybrid

About The Position

As a Field Marketing Events at Pallet, you’ll play a key role in driving our presence at industry events and conferences. You’ll independently manage the end-to-end planning, execution, and optimization of field marketing events to generate leads, build brand awareness, and contribute to pipeline growth. This role is perfect for someone who thrives in fast-paced environments, excels at managing multiple stakeholders, and can turn strategic goals into flawlessly executed events.

Requirements

2+ years of experience in event marketing, field marketing, or a related role.
Proven ability to independently manage end-to-end events within a 20-30 day turnaround, ideally having managed 12+ events per year.
Willingness to travel to events monthly ~ 25% travel per year
Strong project management and organizational skills with an eye for detail.
Experience managing event budgets and vendor relationships.
Ability to analyze event performance data and communicate actionable insights.
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Ability to remain calm under pressure and troubleshoot issues in real time.

Nice To Haves

B2B SaaS experience
Startup experience

Responsibilities

Independently manage and execute up to one event per month, overseeing all phases from planning to post-event analysis, including contracts, venue logistics, and vendor coordination.
Oversee and optimize event budgets, covering booth selection, sponsorships, swag, travel, and extracurricular activities.
Collaborate with internal teams to set clear event objectives, align goals, and ensure seamless coordination with sales and marketing stakeholders.
Identify high-impact conferences and events aligned with Pallet's Ideal Customer Profile (ICP) to maximize ROI and pipeline contributions.
Analyze event performance data to uncover insights, measure success, and recommend improvements for future events.
Build scalable event playbooks and templates to standardize workflows, ensuring repeatable and efficient processes.
Share key learnings and performance metrics post-event to drive transparency, alignment, and continuous improvement across teams.
Remain calm under pressure and proactively solve problems during live events to ensure a seamless attendee experience.