Director of Executive Events & Engagement Strategy

ServiceNow•Denver, CO

2d•Remote

About The Position

Team The Strategic Customer Engagement team is part of the Global Industries and Solutions (GI&S) team at ServiceNow. We are hiring a Director of Executive Events & Engagement Strategy in our Santa Clara, CA office. Reporting to the Senior Director of Executive Event & Engagement Strategy, this role will partner with our Executive Practitioners to elevate CxO engagements and increase wallet share. The Strategic Customer Engagement team represents the Chief Customer Officer, Chief Financial Officer, Chief Digital Information Officer, Chief Information Security Officer, Chief Transformation Officers, SVP of Global Industries & Solutions, and Digital Technology SVPs (DTLT) on our 360-degree approach to customer, partner and internal employee engagements. The team collaborates with Principals across the company to create long-term trusted relationships with key customers, accelerate our scale to $30B+, and help make ServiceNow the best place to work. Role We are looking for an experienced events Principal with a background in executive engagement who can communicate the ServiceNow mission from a variety of perspectives. As ServiceNow grows and we engage with executives across all industries, our narrative is more important than ever. This role will partner closely with Executive offices, field sales, marketing, industry, and product teams to help scale the impact of our Executives by creating and executing an events-focused customer engagement strategy.

Requirements

12 -15 years of work experience across executive events & engagements, preferably in the cloud/enterprise SaaS/software industry
Passion for and demonstrated success in understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible
Deep experience in interacting with a broad spectrum of CxOs with a passion for event planning and executive storytelling
Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output/outcomes quickly
Proven capability of building and guiding high-performing teams, either in a direct or indirect/matrixed capacity
Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment with a strong ability to prioritize
High energy, strong work ethic, disciplined execution skills
The willingness and ability to travel ~30% of the time

Responsibilities

Create executive-level summaries of event strategies across our Executive offices and industry teams, ensuring alignment with key marketing stakeholders
Rolling quarterly planning of comprehensive event strategies for Executive practitioners and industry influencers
Establish relationships with marketing to influence areas where we can complement and increase ROI with marketing-led events
Documented game plan of all ServiceNow-hosted and 3rd-party events, cross-referenced to each Executive and practitioner
Strategize and document game plan for “optimal” Now on Now experience across all relevant events globally
Proactively create 3rd-party event strategy (is it worth it, is there a speaking opportunity, etc.)
Plan, create, track, and communicate milestones for main NOW events (Sales Kickoff, Gov Forum, Knowledge, World Forum, World Summits)
Coordinate Advocate & Exec support on audience acquisition activities (curated emails, top targets by region/leader, etc.).
Own nomination and invite process for our Exec offices (aligned with Mktg/Sales or exec initial outreach or follow-ups).
Coordinate event support from the Advocate staff and the greater team
Scale comms across EAs to ensure the team is up to speed on key logistics
Coordinate program logistics, including production support
Create follow-up/reporting on each event (client themes/insights, meetings, pipeline touched, next steps)