Director of Events & Field Marketing

Fiddler Labs•Palo Alto, CA

59d•$185,000 - $210,000•Hybrid

About The Position

The Director of Events & Field Marketing delivers high-impact experiences that elevate our brand, generate pipeline, and help sales close deals. The mission is to build programs that punch above their weight, designing and executing events and field initiatives that leave a lasting impression and drive measurable business outcomes. This role operates as both strategist and executor: defining the vision, moving quickly, wearing many hats, and rolling up sleeves to bring programs to life. Responsibilities span negotiating with vendors, crafting standout field activations, and being on-site to ensure flawless execution, making every moment exceptional and impactful.

Requirements

8+ years of experience in events or field marketing, with at least 2 years leading and managing key events.
Proven background in a highly technical environment such as enterprise AI, DevOps, or cybersecurity.
Strong ability to grasp complex product concepts and communicate them effectively in event materials and presentations.
Experience managing large-scale conferences, partner events, and executive summits.
Exceptional project management skills and attention to detail.
Strong analytical mindset, with experience in event performance measurement and reporting.
Excellent communication and interpersonal skills, comfortable working cross-functionally.
Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).

Responsibilities

Strategic Ownership: Develop and execute a comprehensive events and field marketing strategy aligned with company goals and pipeline objectives.
Event Planning & Management: Lead the end-to-end planning, logistics, and execution of conferences, trade shows, and field marketing programs.
Messaging & Positioning: Collaborate closely with Product Marketing to craft compelling, technically accurate event messaging, signage, and presentations tailored to highly technical audiences.
Audience Engagement: Understand complex technical concepts in enterprise AI and translate them into differentiated marketing experiences.
Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Demand Generation to ensure consistent messaging and clear ROI measurement across all events.
Budget & Vendor Management: Manage budgets, negotiate with vendors, and oversee contractors to ensure high-quality delivery.
Reporting & Analytics: Track and report event performance, lead generation, pipeline contribution, and post-event ROI. Use insights to refine future programs.
Field Marketing Programs: Curate and maintain the annual calendar of field marketing initiatives, ensuring alignment with regional sales priorities.
Travel: Willingness to travel to key events and conferences as needed (approximately 25-40%).