Director of Enterprise Marketing

Sprig•San Francisco, CA

59d•$225,000 - $275,000•Hybrid

About The Position

We're seeking a Director of Enterprise Marketing to design and lead the initiatives that fuel Sprig's pipeline and revenue growth. You will own the full marketing program, from our Insights Table curated dinner series to regional conferences that engage prospects, strengthen customer relationships, and elevate Sprig's presence in the enterprise research market. This is a unique opportunity to join as a high-impact, growth-stage marketing leader. Reporting directly to the Head of Revenue, you'll be responsible for building and executing integrated marketing programs, orchestrating events and campaigns that create pipeline and positive brand experiences, and partnering closely with Sales to convert opportunities into high-value wins. This is a hybrid opportunity: 4x per week in our HQ San Francisco office.

Requirements

10+ years of B2B SaaS marketing experience
3+ years of leadership experience
Proven track record scaling marketing in Series B or C SaaS companies selling into Enterprise
Strong field marketing background, with hands-on experience driving regional events, account-based campaigns, and sales-aligned programs
Hands-on operator who thrives in fast-moving, high-growth environments
Excellent leadership, communication, and cross-functional collaboration skills
Ability to travel 10-20%

Responsibilities

Events & Field Marketing Drive field marketing programs in partnership with our field event managers, including executive dinners, regional onsites, and conferences that deepen relationships and generate qualified pipeline
Scale a repeatable playbook for event-to-pipeline conversion with strong regional and account-based alignment
Own flagship experiences like the Sprig Experience Research Summit, our biannual conference for research leaders
Demand Generation & Pipeline Build Own marketing-sourced pipeline targets and collaborate with Sales/BDR to ensure 60/40 pipeline split (Marketing vs. outbound) by H2 2025.
Develop and execute integrated campaigns across content and events to achieve 4x pipeline coverage
Track performance with clear attribution, reporting, and optimization of CAC and ROI.
Messaging & Positioning Elevate Sprig's brand as the modern, AI-native alternative to Qualtrics and legacy survey tools.
Ensure consistent messaging across all channels including the website, product launches, thought leadership, events, and sales collateral
Content & Thought Leadership Develop compelling narratives and content across blog, webinars, case studies, and social media
Enable Sprig executives, evangelists, and AEs to share strong thought leadership aligned to research leaders and their teams
Own Sprig's editorial calendar and campaign execution cadence.
Product Launches & Enablement Partner with Product to lead successful product launches, such as Long-Form Surveys, AI Analysis, and Session Replay
Create differentiated messaging, positioning, and competitive battlecards.
Build sales enablement tools and collateral (ROI calculators, one-pagers, decks) to support Sales and CS
Team Leadership & Operations Build a lean, high-performing marketing team across demand generation, field marketing, and research partners
Own marketing budget, OTE multipliers, and alignment with revenue targets.