Director of Enrollment Success

Vertex Education • Chandler, AZ

2d

About The Position

Be the one who makes a difference! At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us. As the leader of enrollment operations, you are responsible for converting prospective family interest into fully enrolled students for Legacy Traditional Schools. Your mission is to build and run a reliable enrollment engine, obsessively optimizing the end-to-end parent journey to increase both the speed and success rate of conversions. This role requires a bias for action and a player-coach mentality; you will lead a team executing a high-touch outreach strategy, use data to diagnose and clear funnel bottlenecks, and collaborate closely with school-site registrars to create a seamless, supportive, and human-centric experience for every family seeking to change their child's life through education.

Requirements

• Proven experience managing and improving a multi-stage customer conversion funnel (e.g., inside sales, marketing operations, or enrollment).
• Demonstrated expertise designing and optimizing automated communication and workflows within a modern CRM platform (HubSpot strongly preferred).
• Experience leading, coaching, and managing a team responsible for meeting customer-facing performance targets.
• Strong analytical skills with experience using funnel data to diagnose performance bottlenecks and drive process improvements, even with imperfect information.
• Experience mapping a complex customer journey to identify pain points and implement solutions that measurably increase conversion rates.

Nice To Haves

• Direct experience in K-12 admissions, student recruitment, or enrollment operations for a school or school network.
• Experience working in a 'player-coach' role, directly contributing to team goals while also managing team performance.
• Familiarity with Student Information Systems (SIS) like PowerSchool and enrollment platforms like Avela.

Responsibilities

• Enrollment Funnel Management: Analyze daily funnel reports in HubSpot to identify and address conversion bottlenecks, ensuring families progress smoothly toward registration.
• Manage the real-time distribution of new parent inquiries to enrollment specialists, optimizing for a rapid and high-quality first contact.
• Establish and monitor team-level KPIs for key funnel stages, such as application completion and document submission rates, to drive daily progress toward enrollment targets.
• Serve as the final escalation point for complex parent enrollment issues, personally engaging with families to resolve problems and preserve their journey.
• Parent Journey & Communication Design: Map the end-to-end parent journey—from initial inquiry to verified registration—to identify and eliminate points of friction for families.
• Develop and maintain a central library of communication scripts, email templates, and outreach cadences that prioritize clarity, empathy, and a supportive tone.
• Design and execute A/B tests on parent messaging and engagement tactics to continuously improve conversion rates at each stage of the funnel.
• Systematically gather and analyze feedback from parents and school-site staff to inform ongoing improvements to the enrollment process and experience.
• Team Leadership & Development: Recruit, onboard, and provide continuous coaching to a team of enrollment specialists, fostering a culture of high performance and compassionate parent support.
• Lead from the front by actively working leads and taking parent calls alongside the team to model best practices and directly contribute to enrollment targets.
• Define clear roles and build individual performance dashboards for each team member, using HubSpot data to drive accountability and focus.
• Conduct regular one-on-one meetings and call reviews, providing specific, data-informed feedback to help each team member improve their effectiveness.
• Process Optimization & Stakeholder Alignment: Act as the business owner for the lead-to-registration process within HubSpot, designing and refining workflows to automate repetitive tasks and improve data integrity.
• Build and maintain strong, collaborative relationships with school-site registrars and administrators, working together to create a seamless handover for families.
• Lead regular alignment meetings with school partners to share performance data, troubleshoot process gaps, and co-develop solutions that improve the parent experience.
• Partner with internal teams to improve the flow of information between HubSpot, PowerSchool, and Avela, reducing the need for manual data entry and reconciliation.

Benefits

• Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
• Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
• Enhance your growth and development with mentoring and money to take training classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees