Director of Enrollment Analytics & CRM Solutions

Appalachian State University•Boone, NC

About The Position

The goal of Enrollment Management is to provide leadership for App State to achieve optimal outcomes for university access, recruitment, retention, and graduation. The division strategically plans and implements tactics to ensure that talented students continue to choose to enroll at App State and that those who enroll achieve success as measured by their timely graduation and achievement of their collegiate goals. The Director of Enrollment Analytics & CRM Solutions is a twelve-month EHRA exempt position that leads the innovation, development, improvement, and long-term development of the analytics and CRM solutions used in all facets of Enrollment Management. The Director is responsible for leading the development and maintenance of CRM solutions and associated workflows and serves as the liaison between end users and the CRM vendor. This position analyzes key performance indicators (KPIs) to measure the success and ROI of recruitment and selection initiatives toward meeting overall new student enrollment goals. The Director of Enrollment Analytics & CRM Solutions maintains and develops necessary enrollment admissions reports, projects upcoming reporting needs, and establishes effective data strategies and standards in all associated prospect datasets for the purpose of communicating to internal and external clients. The Director leads and organizes training sessions in the effective and creative uses of the CRM both inside and outside of Enrollment Management and delegates permissions and roles in the use of the CRM as necessary. This position promotes positive teamwork and customer relationships by equipping each team member with the necessary tools and information required to achieve enrollment goals.

Requirements

Bachelor’s degree or equivalent experience
Advanced understanding of the undergraduate and graduate admissions funnel and the fundamentals of student recruitment
Effective communication skills in person and in writing
Ability to perform work that is highly technical and an understanding of relational databases
Must have a team mentality and be able to operate effectively in an ever-changing environment
Ability to keep confidences and maintain highest levels of compliance with university, state and federal rules and laws
Experience leveraging CRM to achieve enrollment successes

Nice To Haves

Responsibilities

Understands the enrollment goals of Appalachian State and is able to help others understand how analytics and CRM lead to enrollment success.
Leads multiple team efforts with the ability to assess the skills and strengths of individuals to optimize outcomes.
Has an in-depth understanding of organizational relationships (formal and informal) as well as a vested interest in optimizing these relationships.
Develops and manages expedient and effective prospect and application processing methods utilizing all the functionality of the CRM (both delivered and custom) and available integrations with the SIS and other technology systems.
Implement innovations that improve the efficiency and/or abilities of recruitment and processing functions.
Establish upload procedures as well as data practices, including the reconciliation of duplicate records, for the CRM and all prospective student information to the CRM ; manages the upload of all prospective student information into the CRM .
Regularly train appropriate constituents on the use of CRM reporting and queries to ensure high levels of self-sufficiency.
Develop and maintain new student enrollment projections by routinely analyzing data to inform adjustments of recruitment strategies and integrated marketing plans.
Understand potential new student markets by utilizing historical enrollment patterns at Appalachian State as well as prospective student research.
Develop solutions to day-to-day technical problems to include maintenance, modification, or development of complex inter-related applications/solutions.
Works positively in a highly team-oriented leadership structure so that healthy work relationships are fostered.